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    Julie Gallagher
    Are you a Tier 2 SFA members who is exhibiting in the 2022 Winter Fancy Food Show? If so, one of your exclusive member benefits is the ability to participate in the Space Draw process for the Show. Participate in the early booth selection process and gain the advantage of selecting the best booth space available! Please submit your Exhibit Space Application & Contract along with payment by this Wednesday, Oct. 13. Contract links were sent to your company's Show Contact last Thursday, Oct. 7. If you need your link to be resent please email us at memberdevteam@specialtyfood.com.
    If you previously submitted a 2022 Winter Fancy Food Show exhibit space contract for the San Francisco location/dates, please be sure to access your exhibitor dashboard and submit the Exhibitor Confirmation form also by Oct. 13 to let us know if you are still able to join us in Las Vegas and wish to still participate in Space Draw.
    If you have submitted both contract and payment for the 2022 Winter Fancy Food Show by the deadline, your company's show contact will receive an email on October 18 with the designated appointment date and time when you will receive a call from a member of the Events & Member Development team to walk through the new floorplan and help you select your booth space. The Space Draw calls will begin with Priority Point Group #1 on October 21.

    Julie Gallagher
    Learn from experts, connect with your colleagues, and access new information and resources to support your business by attending SFA's webinars this month. Following is the lineup of topics and speakers.

    Register today for any of our upcoming webinars!
    October 14: Makers Prep: Fundamentals of Branding - with creative agency Moxie Sozo October 21: Regulatory Update: Advanced Topics in Food Allergen and Gluten-Free Labeling - special guest, Jeni Lamb Rogers October 28:  In the Know: Raising Prices in Uncertain Times - special guest, Jack Acree
     

    Arielle Feger
    The SFA is hosting the first in a series of three Maker Prep webinars on Thursday, October 14 at 1 p.m. ET.

    Why are some companies beloved by consumers while others fight to be remembered? What makes a brand resonate with consumers – and investors? And, what exactly is a brand anyway? Can you market on your product attributes or do you need something more? Join creative agency Moxie Sozo as we delve into the importance of creating a compelling and authentic brand.
    This series is free for members. Non-members can purchase all three webinars in the series for $50, or purchase just this one a la carte for $19.

    Arielle Feger
    In this edition of Specialty Food, we profile the dozen up-and-coming entrepreneurs named to our fifth annual 12 Under 35: Breakout Talent to Watch list and delve into consumer purchasing behavior from the Specialty Food Association’s Today’s Specialty Food Consumer report, 2021-2022 edition.
    As we approach the winter holidays, Specialty Food asked retail buyers for their recommendations for foods to help revelers make merry and hiring managers to share their staffing strategies as they face their busiest season amidst a labor shortage.
    More highlights from the fall issue:
    Specialty Food Maker: This section, that includes topics and business news to help producers and suppliers build their operations and stay prepared for challenges, features “Defining the Right Performance Metrics for Your Business,” “Maker Q&A: Engaging Influencers,” and “Regulatory Update: The Patchwork of CBD Regulations Continues.” Category Spotlight: “Sweet Escape” From premium indulgences to inexpensive treats, consumers are seeking out chocolate and other confectionery for adventure, comfort, and flavor. Cheese Focus: “Spain, Off the Beaten Path” Exposing consumers to lesser-known Spanish cheeses is one way for specialty retailers to stand out. Start reading now.

    Arielle Feger
    Join the SFA for another Regulatory Update webinar on Thursday, September 23 at 1 p.m. ET.
    In August, the US Food and Drug Administration denied two New Dietary Ingredient (NDI) applications submitted by major CBD manufacturers, Charlotte's Web and Irwin Naturals. Join attorney Jeni Lamb Rogers as she discusses the significance and implications of these NDI denials and what it means for the future of CBD in food and beverage.
    This webinar is free for members and $19 for non-members. Register now.

    Arielle Feger
    The Specialty Food Association wants to know how we can better serve you as a valued member. Please take this short, 5-minute Member Survey and tell us how we're doing and how we can help you grow your business.
    Knowing your time is important, at the end of the survey you will have the option to enter a drawing for one of five $100 gift cards.
    Thanks for participating!

    Arielle Feger
    We are reaching out to all members who may have been affected by Hurricane Ida. We hope you and your families are safe! The Specialty Food Association is here to support you.  We can help you notify the trade about your status through SFA News Daily. Please let us know if you have been impacted by the flooding by contacting Membership@specialtyfood.com or reaching out to us on Facebook or Twitter. 
     

    Arielle Feger
    Did you know that the SFA now has an app that covers the latest news, trends, and products?
    The app, which is updated daily, is available online and on your mobile device. SFA Feed brings you features and trends, new product introductions, video and audio recordings, and the digital edition of the award-winning SFA Specialty Food magazine.
    Download SFA feed on the iOS App Store or Google Play, or access the web version at feed.specialtyfood.com.

    Arielle Feger
    Here’s your chance to compete in Fast Pitch Friday where SFA members make their quick sales pitches for a panel of judges!
    Fill out a brief application and we’ll invite as many makers as we can to compete in a friendly, fast-paced pitch-off! We’ll have industry-expert judges ready to listen and provide feedback on pitches, and the whole audience will vote for their favorites. The winner will get a promotional package from SFA so that your products get even more buzz!
    Application is due by MONDAY, 9/13 so apply now!

    Arielle Feger
    SFA’s Maker Prep series is an online educational program designed for new startups to provide them with the building blocks and knowledge base they need to do business in the specialty food industry.
    The third and final webinar in this series will take place Thursday, September 16 at 1 p.m. ET.
    In this webinar, hear from a veteran specialty food maker who has worked with a variety of distributors. You’ll learn about how to set your pricing to ensure profitability, contracts and negotiation strategies, how to handle disagreements, and how to keep maker-distributor relationships strong. Register now.
    This is the third webinar of a three webinar series. All webinars are free for SFA members. If you’re a non-member, you can purchase the 3-webinar series for $50 here, or buy a la carte for $19 each.

    Arielle Feger
    Join the SFA for a webinar on Thursday, September 9 at 1 p.m. ET.
    As you progress toward your business goals, you may be considering taking on some debt in order to take the next steps toward success. In the third webinar of our Funding Your Business series, we’ll cover opportunities and best practices for SBA loans, grants, bank loans, lines of credit, and asset-based and accounts receivable financing. Bring your questions!
    This is the third webinar of the series. All webinars are free for SFA members. If you’re a non-member, you can purchase the 3-webinar series for $50 here or buy a la carte for $19 each. Register now.

    Arielle Feger
    The SFA is hosting another In the Know webinar on Monday, August 30 at 1 p.m. ET
    As you prepare to exhibit at the 2022 Fancy Food Shows, consider this: eligible members can alleviate some of the costs of international marketing with a tailored program from FoodExport USA. In this informational webinar, you’ll learn from Warren Stoll, Kontos Foods and Molly Burns, Food Export Association of the Midwest USA about how you can double your budget with 50% cost reimbursement on:
    International web site development Foreign market-compliant packaging and labels Advertising and public relations In-store promotions and product demonstrations Fees for exhibiting at select overseas and domestic trade shows Marketing and point-of-sale materials Freight costs for product samples Bring your questions!
    This webinar is free for members and $19 for non-members. Register now.

    Arielle Feger
    The SFA is hosting a Regulatory Update webinar on Thursday, August 26 at 1 p.m. ET.
    It’s a scary time when a brand is presented with a decision about whether to recall a product. Recalls can arise from many issues, including consumer complaints, foodborne illness outbreaks, supplier-related issues, or a combination of the above. Join attorney Jeni Lamb Rogers as she provides an overview of recalls, and how to manage regulatory and business risks.
    This webinar is free for members and $19 for non-members. Register now.

    Arielle Feger
    SFA’s Maker Prep series is an online educational program designed for new startups to provide them with the building blocks and knowledge base they need to do business in the specialty food industry.
    The second webinar in this series will take place Thursday, August 19 at 1 p.m. ET. 
    In this webinar, you’ll learn from three distributors from a variety of sizes and specialties. Each will provide perspective on how makers can be effective and what they can expect from the relationship. You’ll learn about sales, marketing and merchandising; category management, contracts, supply chain, and more. Register now.
    This is the second webinar of a three webinar series. All webinars are free for SFA members. If you’re a non-member, you can purchase the 3-webinar series for $50 here, or buy a la carte for $19 each.

    Julie Gallagher
    The Specialty Food Association’s Fancy Food Show 2021, the in-person component of the planned dual Fancy Food Show 2021 and Fancy Food 24/7, has been canceled. Fancy Food 24/7, the digital component of the show, will run as planned from September 27 through October 8.
    With the increasing concerns about the Delta variant, it was decided that the in-person component of the show should be canceled for the health and safety of all show participants.
    “The Specialty Food Association has been steadfast in creatively supporting our members and our $170.4 billion industry during this incredibly challenging time, and we remain committed to providing opportunities in the safest way possible,” said Bill Lynch, president of the SFA. “While we will miss that special feeling of in-person connections with our industry colleagues, safety remains our number-one priority.”
    Exhibitors have the option of a full refund, or a credit for the Winter Fancy Food Show 2022 or the Summer Fancy Food Show 2022. All pre-registered attendees will receive a full refund and retain access to Fancy Food 24/7, which will feature domestic and international specialty food and beverage exhibitors and educational programming.

    Arielle Feger
    The SFA is hosting a webinar on Thursday, August 12 at 1 p.m. ET.   When you are ready to start thinking about launching and scaling your business, you’re likely going to need money from outside sources. In this webinar, we’ll cover some of the sources to consider as you get started, including friends and family, crowdfunding, and state and government funds. We’ll also delve into best practices for considering angel investors and institutional investors and investigate some sample deal structures, including convertible debt, equity, and preferences. Bring your questions!   This is the second webinar of the series. All webinars are free for SFA members. If you’re a non-member, you can purchase the 3-webinar series for $50 here or buy a la carte for $19 each. Register now.

    Arielle Feger
    The SFA is hosting a webinar on Thursday, August 5 at 1 p.m. ET.
    Join Jessica Cohen, as she provides the inside track to landing organic placements onscreen, behind-the-scenes and on social media in today's top movies and television shows. Jessica will reveal who's who in film and television production and share tips and secrets of how to get ongoing placements for your brand.
    This webinar is free for members and $19 for non-members. Register now.

    Arielle Feger
    SFA’s Maker Prep series is an online educational program designed for new startups to provide them with the building blocks and knowledge base they need to do business in the specialty food industry.
    The first webinar of the series will take place Thursday, July 29 at 1 p.m.
    Join specialty food veteran Ian Kelleher as he takes you through the initial information you’ll need to decide on and form relationships with distributors. We’ll cover what distributors do, ways of finding a distributor, managing a distributor, expectations on both sides of the relationship, and the distributor life cycle. We’ll also answer your questions. Register now.
    This is the first webinar of a three webinar series. All webinars are free for SFA members. If you’re a non-member, you can purchase the 3-webinar series for $50 here, or buy a la carte for $19 each.

    Arielle Feger
    The SFA is hosting an In the Know Webinar on Thursday, July 22 at 1 p.m. ET.
    Is your website accessible to individuals with visual or hearing impairments? This is a critical question for any business operating an e-commerce website. Many courts across the country have broadly interpreted Title III of the Americans with Disabilities Act to require that websites meet minimum accessibility standards. Join attorney Sara T. Schneider as she provides guidance on best practices for bringing your website into compliance and mitigating ADA liability. 
    This webinar is free for members and $19 for non-members. Register now.

    Arielle Feger
    The SFA is hosting a webinar on Thursday, July 15 at 1 p.m. ET.
    Promoting specialty food products on Instagram, Tik Tok, Pinterest, and Facebook has become one of the most effective ways to expand market reach. Reviews from influencers that reflect the values and views of a brand’s target market can be highly persuasive and effective in growing product sales, and the Federal Trade Commission (FTC) expects influencer marketing to be a 15 billion dollar industry by 2022. Join attorney Jeni Lamb Rogers as she discusses recent Federal Trade Commission enforcement actions, the kinds of relationships that require disclosure, and how to ensure that you are giving proper guidance to social media influencers to reduce your risk of FTC enforcement.
    This webinar is free for members and $19 for non-members. Register now.

    Arielle Feger
    The newly released summer edition of Specialty Food magazine features findings from the Specialty Food Association’s State of the Specialty Food Industry research, the 2021 sofi Award-winning specialty food products, and a Q&A with retailers who are fostering Diversity, Equity, and Inclusion. 

    More highlights from the summer issue: 
    Specialty Food Maker: This section, that includes topics and business news to help producers and suppliers build their operations and stay prepared for challenges, features “5 Steps to Enacting a Recall,” “Maker Q&A: Industry Irritations,” and “Regulatory Update: FDA’s Food Traceability Rule and its Effect on Specialty Food.” Category Spotlight: “A Mixed Bag” Chips, pretzels, and snacks with interesting ingredients, unconventional bases, and bold flavors are standing out among a crowded field. Buyers’ Picks: “Diverse Food Brands” Specialty Food asked retailers for their picks of popular products from women-, veteran-, and/or BIPOC-owned businesses.  Cheese Focus: “What’s New in European Cheeses” Leading importers share which cheeses they are most excited about.  Start reading now.

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