The Packaging Playbook: How to Design for Impact, Scale Your Story & Sell More Stuff

Thursday, October 27 at 1pm ET

How effectively does your packaging fight for that essential first glance? And once it's got a grip on those eyeballs, how efficiently does it deliver a knockout pitch? To prime your packaging for peak performance, Victoria Ho of Shera CPG will dive into strategic principles, market data, real-life case studies, and industry best practices to empower you with an actionable, innovative toolbox that you can customize to your brand’s current growth stage in anticipation of the next. 

Whether you’re just breaking ground on design concepts, focused on strengthening your brand messaging, or building stamina for a milestone brand refresh, she’ll discuss how to optimize your packaging as the secret sauce behind your brand.