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    Denise Purcell
    The specialty food business can be tough, and there’s always more to learn. If you or your employees could use some support, or if you have new employees just getting up to speed, we have a program for you. 

    The Basics Live Online: The Business of Specialty Food is a two-day intensive virtual workshop presented by a team of specialty food producers and leaders of the SFA to help you learn the fundamentals of your business.  
    During the workshop, you will learn how to:
    Build your brand Work with brokers and distributors Price your product Market to the trade using promotions, shows, and other activities Sell to supermarkets, specialty retailers, foodservice, and other channels When:  November 9 - 10, 2020, 12 - 5 p.m. ET each day with optional evening chat sessions 
    Where: SFA Online Learning Center, Register here and learn more.
    Price: $99 for members; $199 for non-members

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