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    Arielle Feger
    SFA's The Basics Live is taking place virtually Tuesday, May 4 and Wednesday, May 5, 12:00 pm - 5:00 p.m. ET with an optional chat session from 5:00 - 6:00 pm ET Tuesday, May 4.
    To succeed in the specialty food business, you need a great recipe. An outstanding brand. A motivated team. And a lot of knowledge. Complete this two-day intensive workshop with SFA, and you’ll have the tools you need to take the next steps.
    Learn about key topics like pricing, selling, understanding the specialty food consumer, trade promotions, and much more.
    If you are new to the industry or looking to take your product to the next level, this event is for you. 
    The price for SFA members is $99 and $199 for non-members. (Special discount for new SFA members -- email education@specialtyfood.com for details!) Register here.

    Arielle Feger
    Retailers and manufacturers alike are under intense pressure to keep up with changing consumer behavior, growing competition, and preparing for unplanned volume surges. The need to stay relevant and indispensable to consumers couldn’t be greater. Join Stefan Kalb, CEO & founder of Shelf Engine and Sam Mogannam, founder of Bi-Rite Market to learn about innovative partnerships that increase profits and free up cash to allow for greater customer-centric service.
    Thursday, April 22
    12 p.m. ET
    This webinar is free for SFA members and $19 for non-members. Register now.

    Arielle Feger
    The Specialty Food Association condemns all acts of racism. Violent attacks against the Asian community made during this pandemic are heinous and must be prosecuted.  We have been reaching out to our AAPI members and will continue to speak out against hate and violence.
    As an Association, we are committed to do the work necessary to foster fundamental changes that address racism and exclusion in our industry.  We believe positive and collective action is possible, can impact change, and ultimately bring an end to race-based inequality. 
    We encourage our entire community to join us in helping to address these inequalities wherever we find them. We have a history of supporting each other through extraordinary and transformative times and this moment calls for that support again.

    There is no place for racism in any form in a successful future. Everyone must be welcome to the table. 
    #StopAsianHate

    Arielle Feger
    During the COVID-19 pandemic, the FDA suspended many of its inspection activities and experimented with new modes of inspection – leaving many food companies wondering what’s next for food safety in 2021. Meanwhile, FDA’s thinking on the prevention of foodborne illness outbreaks, inspections, using new technologies, and engaging consumers has been changing rapidly. Last year, FDA announced its New Era for Smarter Food Safety Blueprint, including four core elements: 1) Tech enabled traceability, 2) Smarter tools for outbreak response, 3) New business models and retail modernization, and 4) Food safety culture. 
    Attorney Jeni Lamb Rogers will recap enforcement trends for 2020, reflect on the Blueprint, how it interacts with FSMA, and what changes food companies can expect in their interactions and engagement with the FDA prior to and during facility inspections this year and beyond.
    Thursday, April 15
    1 p.m. ET
    This webinar is free for SFA members and $19 for non-members. Register now.

    Arielle Feger
    Increasing exports can be an important part of your business recovery and resilience strategy. Join SFA and Athena Marketing to learn what you need to do to become export-ready, how to use data to make smarter export decisions, the importance of website localization and social media, and much more. You’ll also get key resources to support your export sales growth.
    Speakers include Peter Guyer, CEO and founder, and Bob Jones, vice president of international sales, at Athena Marketing.
    Thursday, March 25
    1 p.m. ET
    This webinar is free for SFA members and $19 for non-members.

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