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    Arielle Feger
    The SFA has released its State of the Specialty Food Industry, 2021-2022 Edition report. This annual research helps you make data-driven decisions for your business with insights on:
    Specialty sales in brick-and-mortar retail, online, and foodservice Dollar and unit retail sales data of where the market is today—and opportunities and challenges it faces Top-selling and fastest-growing categories NEW: sales data by subcategories Supply chain insights on how the industry is evolving COVID-19’s impact on category sales Tracking and forecasts in 37 key categories Which categories are expected to slow down and ramp up by 2025 Strengths, weaknesses, and innovations for each category Purchase this comprehensive research that explores where the market is today and the opportunities and challenges it faces. The full report is available for purchase in the SFA online Learning Center. SFA members receive a discount. Purchase now.

    Arielle Feger
    Join the SFA for a webinar on Thursday, July 8 at 1 p.m. ET.
    While some businesses have “bootstrapped” their way to success, the other 99 percent have had to learn how to get investors or loans to work toward realizing their dream. 
     
    This webinar will introduce founders and their teams to the basics of financing a business. You’ll hear from an experienced food investor who will share what she looks for when investing in early stage companies. 
     
    We’ll touch on clarifying objectives and timeline, determining how much do you need, appropriate funding options at each stage of your business, connecting with and telling your story to investors and banks, and basic ways to think about valuation and deal structure. You’ll also receive a list of useful resources so you can continue learning on your own. 
    This is the first webinar of the series. All webinars are free for SFA members. If you’re a non-member, you can purchase the 3-webinar series for $50 here or buy a la carte for $19 each. Register now.

    Arielle Feger
    Join the team behind our annual research as they explore the retail and foodservice sales data of specialty foods and sales forecasts, including analysis and commentary on the continuing impact of COVID-19 on the industry. Bring your questions and engage with this live update on where the specialty food industry is headed.
    Thursday, June 24
    1 p.m. ET
    This webinar is free for members and $19 for non-members. Register now.

    Arielle Feger
    In the past two years, consumer class action filings related to Vanilla flavor have increased dramatically. Nationwide litigation has resulted in case law all over the map, with courts taking different positions on the use of vanilla imagery, ingredient declarations, and the application of FDA’s complex flavor and standard of identity regulations. Come learn from attorney Jeni Lamb Rogers about the trends, why large and small companies are at risk, and ways to label your products to reduce your likelihood of receiving a consumer fraud demand letter.
    Thursday, June 17
    1 p.m. ET
    This webinar is free for members and $19 for non-members. Register now.

    Arielle Feger
    Retailers and manufacturers alike are under intense pressure to keep up with changing consumer behavior, growing competition, and preparing for unplanned volume surges. The need to stay relevant and indispensable to consumers couldn't be greater. Join Stefan Kalb, CEO and founder of Shelf Engine and Sam Mogannam, founder of Bi-Rite Market to learn about innovative partnerships that increase profits and free up cash to allow for greater customer-centric service.
    Tuesday, June 15
    3 p.m. ET
    This webinar is free for SFA members and $19 for non-members. Register now.

    Arielle Feger
    At every event, SFA’s Trendspotter panel of industry experts explore the aisles, seeking out patterns and predicting shifts in food and beverage categories. Join SFA Trendspotter Panel members V. Sheree Williams, Publisher, Cuisine Noir, and Kara Nielsen, Director of Food and Drink, WGSN, as they discuss the reverberations of these changes and the trends that will dominate 2021 and beyond. You’ll have the chance to chat with the trendspotters and ask your questions. 
    Thursday, June 10
    1 p.m. ET
    This webinar is free for members and $19 for non-members. Register now.

    Arielle Feger
    Join attorney Sophia Castillo, Downey Brand LLP, as she explains the current status of Prop. 65 law as it relates to metals, specifically lead. Learn why fruits, vegetables, seafood, and seaweed are being targeted, how to screen, and strategies to implement upon receiving a Notice. Bring your questions, so Sophia can help you embark on your path forward.
    Thursday, June 3
    1 p.m. ET
    This webinar is free for members and $19 for non-members. Register now.

    Arielle Feger
    Join Jim Wisner of Wisner Marketing, noted US retail and FMCG consultant and researcher, for this special webinar to capitalize on the convergence of specialty foods and private brands at U.S. food retailers. Hear the latest consumer and retailer trends driving private brand growth in the US, know what to consider before entering the private brands arena, assess whether private brands are the right strategy for your company,  and determine the best paths to success.
    Thursday, May 27
    1 p.m. ET
    This webinar is free for members and $19 for non-members. Register now.

    Arielle Feger
    A great review from a consumer or a medical professional about your specialty food product on your website, Instagram, or Facebook account can serve as some of the best marketing for your product out there. Yet, consumer and expert testimonials on Instagram, Facebook, and even LinkedIn are increasingly showing up in FDA Warning Letters and can place you in violation of FTC advertising guidelines. What is your role and what are your responsibilities in creating, using, and monitoring comments and testimonials from your consumers and experts? Join us for a discussion with Attorney Jeni Lamb Rogers as she discusses your legal responsibilities. 
    Wednesday, May 19
    1 p.m. ET
    This webinar is free for SFA members and $19 for non-members. Register now.

    Arielle Feger
    There is still time to register for SFA's The Basics Live, taking place virtually tomorrow, Tuesday, May 4 and Wednesday, May 5, 12:00 pm - 5:00 p.m. ET.
    Learn about key topics like pricing, selling, understanding the specialty food consumer, trade promotions, and much more.
    The price for SFA members is $99 and $199 for non-members. Register here.

    Arielle Feger
    Join attorney Sophia Castillo, Downey Brand LLP, as she explores issues that affect makers who create baked goods, roasted and crunchy snack foods, nut products and other products that contain acrylamide and are regulated in California under Proposition 65. She’ll cover the current status of the law, recent claims regarding alleged acrylamide, the types of products that are frequently targeted, discuss new pending regulations in California and answer your questions.
    Thursday, May 6
    1 p.m. ET
    This webinar is free for SFA members and $19 for non-members. Register now.

    Arielle Feger
    Join the SFA for another informational webinar on Thursday, April 29 at 1 p.m. ET.
    How can brands connect with the press and get noticed? Join Jennifer Lea Cohan from the SFA’s PR team for this informative webinar where you’ll learn when and how to create a press release, how to research and pitch the media, and how SFA can help along the way. Bring your questions! Register now.

    Arielle Feger
    Will April showers bring May flowers? Weather the storm with new resources and solutions as you embark on the start of Q2! Share ideas with your fellow members at our April Share Group on April 20 at 5 p.m. ET.
     
    How It Works: 
    After you register, you'll receive your personal login information.  At 5 p.m. ET, on April 20, you login and are welcomed by the SFA host.  There is a short orientation, then the larger group splits up into breakouts; you’ll meet one another and discuss topics of common concern for about 40 minutes. Everyone then rejoins the full group for feedback. 
    The Share Group is open to all SFA members, but participation is limited - registration will stay open until an hour before the event if space remains available.  Register here.

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