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    Arielle Feger
    SFA's The Basics Live is taking place virtually Tuesday, May 4 and Wednesday, May 5, 12:00 pm - 5:00 p.m. ET with an optional chat session from 5:00 - 6:00 pm ET Tuesday, May 4.
    To succeed in the specialty food business, you need a great recipe. An outstanding brand. A motivated team. And a lot of knowledge. Complete this two-day intensive workshop with SFA, and you’ll have the tools you need to take the next steps.
    Learn about key topics like pricing, selling, understanding the specialty food consumer, trade promotions, and much more.
    If you are new to the industry or looking to take your product to the next level, this event is for you. 
    The price for SFA members is $99 and $199 for non-members. (Special discount for new SFA members -- email education@specialtyfood.com for details!) Register here.

    Arielle Feger
    The Specialty Food Association condemns all acts of racism. Violent attacks against the Asian community made during this pandemic are heinous and must be prosecuted.  We have been reaching out to our AAPI members and will continue to speak out against hate and violence.
    As an Association, we are committed to do the work necessary to foster fundamental changes that address racism and exclusion in our industry.  We believe positive and collective action is possible, can impact change, and ultimately bring an end to race-based inequality. 
    We encourage our entire community to join us in helping to address these inequalities wherever we find them. We have a history of supporting each other through extraordinary and transformative times and this moment calls for that support again.

    There is no place for racism in any form in a successful future. Everyone must be welcome to the table. 
    #StopAsianHate

    Arielle Feger
    During the COVID-19 pandemic, the FDA suspended many of its inspection activities and experimented with new modes of inspection – leaving many food companies wondering what’s next for food safety in 2021. Meanwhile, FDA’s thinking on the prevention of foodborne illness outbreaks, inspections, using new technologies, and engaging consumers has been changing rapidly. Last year, FDA announced its New Era for Smarter Food Safety Blueprint, including four core elements: 1) Tech enabled traceability, 2) Smarter tools for outbreak response, 3) New business models and retail modernization, and 4) Food safety culture. 
    Attorney Jeni Lamb Rogers will recap enforcement trends for 2020, reflect on the Blueprint, how it interacts with FSMA, and what changes food companies can expect in their interactions and engagement with the FDA prior to and during facility inspections this year and beyond.
    Thursday, April 15
    1 p.m. ET
    This webinar is free for SFA members and $19 for non-members. Register now.

    Arielle Feger
    Increasing exports can be an important part of your business recovery and resilience strategy. Join SFA and Athena Marketing to learn what you need to do to become export-ready, how to use data to make smarter export decisions, the importance of website localization and social media, and much more. You’ll also get key resources to support your export sales growth.
    Speakers include Peter Guyer, CEO and founder, and Bob Jones, vice president of international sales, at Athena Marketing.
    Thursday, March 25
    1 p.m. ET
    This webinar is free for SFA members and $19 for non-members.

    Arielle Feger
    Join Jeffrey Tate, tax partner at Arent Fox LLP, discussing the Employee Retention Tax Credit (ERTC), which provides fully refundable tax credits of up to $19,000 in the aggregate per employee to employers affected by COVID-19 business disruptions. The ERTC was broadly expanded as part of the 2020 year-end stimulus package, which retroactively made the ERTC available to recipients of PPP loans. Jeff will walk through the ins and outs of the ERTC, addressing how SFA members can obtain immediate and substantial benefits from the ERTC, enabling them to maintain focus on delivering innovative products in the specialty food space.
    Thursday, March 11
    1 p.m. ET
    This webinar is free for SFA members and $19 for non-members.
    Register here.

    Arielle Feger
    The Specialty Food Association will accept applications for its annual sofi Awards now throughout the month of March.    The sofi Awards have been honoring the best in specialty food for 48 years. Winners get exposure to thousands of retail, foodservice, and distributor buyers through trade media, consumer press coverage, and special events.
      All SFA maker members in good standing may apply to have their product(s) in the sofi competition.   More information and how to apply here!

    Arielle Feger
    The coronavirus has shaken up all segments of the specialty food industry – where people are eating, how they are cooking, what new ingredients they are using, and the powerful social consciousness driving brand choices. Join SFA Trendspotter Panel members Melanie Bartelme, Global Food Analyst, Mintel, and Jonathan Deutsch Ph.D., CHE, CRC, Professor, Drexel University and Director, Drexel Food Lab, as they discuss the reverberations of these changes and the trends that will dominate 2021 and beyond.
    Thursday, March 4
    1 p.m. ET
    This webinar is free for SFA members and $19 for non-members. 
    Register here.

    Arielle Feger
    Consumers have become increasingly interested in the environmental, health, and social implications of the foods they buy. Join Linda Appel Lipsius, Co-Founder, Teatulia Organic Teas, as she explains the “why” and “why nots” behind launching a sustainable food brand.
    Thursday, February 25
    1 p.m. ET
    This webinar is free for SFA members and $19 for non-members.
    Register here.

    Arielle Feger
    PPP Forgiveness is not granted automatically. It is the borrower’s responsibility to submit the correct form with the accurate calculation and information with all required documentation to your PPP lenders. Join Man-Li Lin, Economic Development Specialist, Small Business Administration, to learn about PPP Forgiveness if you have received the first PPP or will be applying for the PPP2 First Draw PPP/Second Draw loans.
    Thursday, February 18
    1 p.m. ET.
    This webinar is free for SFA members and $19 for non-members. 
    Register here.

    Arielle Feger
    SFA’s new Infinite Aisle marketplace gives retailers access to more specialty food products, and gives maker members access to more sales than ever before.
    The SFA is hosting two webinars so members can hear more about the Infinite Aisle program and learn how to get started.
    The webinars take place on:
    Wednesday February 10 at 1 p.m. ET Wednesday February 24 at 1 p.m. ET Register for the Feb. 10 event or the Feb 24. event now!

    Arielle Feger
    The Specialty Food Association is soliciting nominations for multiple positions on the Specialty Food Association Board, Specialty Food Foundation Board, and for members of its Industry Working Groups and Committees. 
    Join us Wednesday February 17, 2:00 p.m. ET for a webinar on how to play a part in the incredible work being done by these groups.
    A panel of volunteer leaders will share their experiences with the nomination process and active service. It will be an open, town hall style, info-sharing session with a Q&A. Come with questions about the nomination process and the different volunteer opportunities. 
    Panel participants include:
    Jill Giacomini Basch of Point Reyes Farmstead Cheese,   Gary Gottfried of Silvadore Brands   Jon Pruden of Taste  You must be a current member in good standing to attend and to volunteer. Register today!

    Arielle Feger
    Now that Q1 is off and running, find out from other members how to continue strong this quarter at our February Share Group, taking place Tuesday, February 16 at 5 p.m. ET.
    How it works:
    After you register, you receive your personal login information At 5 p.m. ET, you login and are welcomed by the SFA host There will be a short orientation, then the larger group will split up into breakouts; you’ll meet one another and address topics of common concern for about 40 minutes. Everyone will rejoin the full group for feedback. The share group is open to all SFA members, but participation is limited -- registration stays open until an hour before the event. 
    Register today!

    Arielle Feger
    Join Lou Nicolaides, President of Ludwig Marketing & Sales, as he shares best practices to help you launch, optimize, and grow on today’s key online e-commerce platforms: Amazon, Walmart Marketplace, & Your Company Website. Bring your questions, and keep in mind this Valentine's Day and beyond... love your e-commerce and it will love you back!
    Thursday, February 11
    1 p.m. ET
    Event is free for SFA members; $19 for non-members
    Register here.

    Denise Purcell
    Buyers want to do business with certified women- and minority-owned businesses. Join LaKesha White, Women’s Business Enterprise National Council, and Constance Jones, National Minority Supplier Development Council, as they share valuable information about their organizations, the certifications they offer, and certification criteria and process.
    Tuesday, Jan. 26
    1 p.m. EST
    Event is free for SFA members; $19 for non-members
    Register here. 

    Gretchen VanEsselstyn
    On January 20 and 21, SFA will host live Industry Roundtable events where the community can come together for an open, interactive discussion of the issues that affect your business and your plans for the coming year. Please join us for one or both sessions!
    Wednesday, January 20 3:30PM eastern
    Industry Roundtable – Channel Strategy Hosted by Scott Jensen, Rhythm Superfoods
    Free registration here.
     
    Thursday, January 21 3:30PM eastern
    Industry Roundtable – Supply Chain Hosted by Megan Gusick, FOODMatch
    Free registration here.
     

    Denise Purcell
    The pandemic may still be here, but so is the Small Business Administration. Join Peter Fehnel, supervisory economic development specialist & veteran business outreach officer, as he summarizes SBA’s activity over the past nine months and provides an update on current activities. From Economic Injury Disaster Loans to the Paycheck Protection Program, now is the time to access this important (and often, complicated) information. 

    Tuesday, December 15 at 1 p.m. ET
    This webinar is free for SFA members and $19 for non-members.
    Register here.

    Denise Purcell
    Every retailer has faced challenges during the pandemic. Under Matt Caputo’s leadership, Caputo’s of Salt Lake City has adapted while supporting artisanal brands and preserving the elements that made them succeed in the first place – culture, crew, and community. Join us for the conversation and bring your questions for Matt.
    This RECORDING is free for SFA members and $19 for non-members.
    Register here.
     

    Denise Purcell
    Building a successful Amazon business can feel like a full-time job. In this webinar, Clint George, of Brand Focus Digital and former grocery Amazon vendor manager, will provide you with strategies that can help propel your Amazon business to the next level. You’ll learn how to create attractive listings, use Amazon Advertising to increase your ROAS, and more. George will be offering a free 30-minute personalized Amazon Business assessment to all attendees.   

    Tuesday, Dec. 1
    1 p.m. ET
    Register here.
    Questions? Email: education@specialtyfood.com

    Denise Purcell
    Specialty Food Live!, SFA's new virtual marketplace event is coming back January 19-22, 2021. Members can sign up now to exhibit their products on the virtual platform. The event will also include the popular Virtual Tasting Experience, based on four trend-forward themes. Learn more.

    The January Specialty Food Live! event has been enhanced with:
    Improved SalesMatch functionality and Leads with additional buyer information On-demand chat capability between you and buyers On-demand videoconferencing with buyers New opportunities to increase your buyer exposure during the event And more  

    Denise Purcell
    The Specialty Food Association Board of Directors has appointed Bill Lynch as the President of the organization. Initially appointed Interim President in May 2020, Lynch has been with the SFA for more than 20 years.

    “Since assuming the role of Interim President, Bill’s leadership under the pandemic has been steadfast and creative, launching endeavors such as Specialty Food Live!, and virtual tasting events, all of which provide essential opportunities to our membership during these challenging times,” said Charlie Apt, SFA Board Chair. 

    Having previously served as Vice President of Engagement & Experience, Lynch has vast experience in operations and is a recognized leader in the specialty food and trade show industries. 

    “I am honored to be appointed President of the Specialty Food Association, and will continue dedicating myself to the Association, and our members, who are an essential part our dynamic  $158.4 billion specialty food industry,” said Lynch. 

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