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  • Announcements

    Arielle Feger
    The Specialty Food Association is soliciting nominations for multiple positions on the Specialty Food Association Board, Specialty Food Foundation Board, and for members of its Industry Working Groups and Committees. 
    Join us Wednesday February 17, 2:00 p.m. ET for a webinar on how to play a part in the incredible work being done by these groups.
    A panel of volunteer leaders will share their experiences with the nomination process and active service. It will be an open, town hall style, info-sharing session with a Q&A. Come with questions about the nomination process and the different volunteer opportunities. 
    Panel participants include:
    Jill Giacomini Basch of Point Reyes Farmstead Cheese,   Gary Gottfried of Silvadore Brands   Jon Pruden of Taste  You must be a current member in good standing to attend and to volunteer. Register today!
    Arielle Feger
    Now that Q1 is off and running, find out from other members how to continue strong this quarter at our February Share Group, taking place Tuesday, February 16 at 5 p.m. ET.
    How it works:
    After you register, you receive your personal login information At 5 p.m. ET, you login and are welcomed by the SFA host There will be a short orientation, then the larger group will split up into breakouts; you’ll meet one another and address topics of common concern for about 40 minutes. Everyone will rejoin the full group for feedback. The share group is open to all SFA members, but participation is limited -- registration stays open until an hour before the event. 
    Register today!
    Arielle Feger
    Join Lou Nicolaides, President of Ludwig Marketing & Sales, as he shares best practices to help you launch, optimize, and grow on today’s key online e-commerce platforms: Amazon, Walmart Marketplace, & Your Company Website. Bring your questions, and keep in mind this Valentine's Day and beyond... love your e-commerce and it will love you back!
    Thursday, February 11
    1 p.m. ET
    Event is free for SFA members; $19 for non-members
    Register here.
    Denise Purcell
    Buyers want to do business with certified women- and minority-owned businesses. Join LaKesha White, Women’s Business Enterprise National Council, and Constance Jones, National Minority Supplier Development Council, as they share valuable information about their organizations, the certifications they offer, and certification criteria and process.
    Tuesday, Jan. 26
    1 p.m. EST
    Event is free for SFA members; $19 for non-members
    Register here. 
    Gretchen VanEsselstyn
    On January 20 and 21, SFA will host live Industry Roundtable events where the community can come together for an open, interactive discussion of the issues that affect your business and your plans for the coming year. Please join us for one or both sessions!
    Wednesday, January 20 3:30PM eastern
    Industry Roundtable – Channel Strategy Hosted by Scott Jensen, Rhythm Superfoods
    Free registration here.
     
    Thursday, January 21 3:30PM eastern
    Industry Roundtable – Supply Chain Hosted by Megan Gusick, FOODMatch
    Free registration here.
     
    Denise Purcell
    The pandemic may still be here, but so is the Small Business Administration. Join Peter Fehnel, supervisory economic development specialist & veteran business outreach officer, as he summarizes SBA’s activity over the past nine months and provides an update on current activities. From Economic Injury Disaster Loans to the Paycheck Protection Program, now is the time to access this important (and often, complicated) information. 

    Tuesday, December 15 at 1 p.m. ET
    This webinar is free for SFA members and $19 for non-members.
    Register here.
    Denise Purcell
    Every retailer has faced challenges during the pandemic. Under Matt Caputo’s leadership, Caputo’s of Salt Lake City has adapted while supporting artisanal brands and preserving the elements that made them succeed in the first place – culture, crew, and community. Join us for the conversation and bring your questions for Matt.
    This RECORDING is free for SFA members and $19 for non-members.
    Register here.
     
    Denise Purcell
    Building a successful Amazon business can feel like a full-time job. In this webinar, Clint George, of Brand Focus Digital and former grocery Amazon vendor manager, will provide you with strategies that can help propel your Amazon business to the next level. You’ll learn how to create attractive listings, use Amazon Advertising to increase your ROAS, and more. George will be offering a free 30-minute personalized Amazon Business assessment to all attendees.   

    Tuesday, Dec. 1
    1 p.m. ET
    Register here.
    Questions? Email: education@specialtyfood.com
    Denise Purcell
    Specialty Food Live!, SFA's new virtual marketplace event is coming back January 19-22, 2021. Members can sign up now to exhibit their products on the virtual platform. The event will also include the popular Virtual Tasting Experience, based on four trend-forward themes. Learn more.

    The January Specialty Food Live! event has been enhanced with:
    Improved SalesMatch functionality and Leads with additional buyer information On-demand chat capability between you and buyers On-demand videoconferencing with buyers New opportunities to increase your buyer exposure during the event And more  
    Denise Purcell
    The Specialty Food Association Board of Directors has appointed Bill Lynch as the President of the organization. Initially appointed Interim President in May 2020, Lynch has been with the SFA for more than 20 years.

    “Since assuming the role of Interim President, Bill’s leadership under the pandemic has been steadfast and creative, launching endeavors such as Specialty Food Live!, and virtual tasting events, all of which provide essential opportunities to our membership during these challenging times,” said Charlie Apt, SFA Board Chair. 

    Having previously served as Vice President of Engagement & Experience, Lynch has vast experience in operations and is a recognized leader in the specialty food and trade show industries. 

    “I am honored to be appointed President of the Specialty Food Association, and will continue dedicating myself to the Association, and our members, who are an essential part our dynamic  $158.4 billion specialty food industry,” said Lynch. 
    Denise Purcell
    The specialty food business can be tough, and there’s always more to learn. If you or your employees could use some support, or if you have new employees just getting up to speed, we have a program for you. 

    The Basics Live Online: The Business of Specialty Food is a two-day intensive virtual workshop presented by a team of specialty food producers and leaders of the SFA to help you learn the fundamentals of your business.  
    During the workshop, you will learn how to:
    Build your brand Work with brokers and distributors Price your product Market to the trade using promotions, shows, and other activities Sell to supermarkets, specialty retailers, foodservice, and other channels When:  November 9 - 10, 2020, 12 - 5 p.m. ET each day with optional evening chat sessions 
    Where: SFA Online Learning Center, Register here and learn more.
    Price: $99 for members; $199 for non-members
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