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Megan Rooney

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  • Company Name
    Specialty Food Association

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Megan Rooney's Achievements

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Community Regular (8/14)

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  1. Megan Rooney
    More information about "[REGULATORY UPDATE] FDA issues Final Rule on Food Traceability"
    Thursday, January 5 at 1pm ET On November 21, 2022, FDA published its long-anticipated final rule on food traceability. The rule covers many key areas of interest to SFA members situated throughout the supply chain, from makers, to distributors, to retailers and in key areas such as seafood, cheeses, and nut butters. Join attorney Jeni Lamb Rogers as she provides a summary of key provisions of the rule, critical aspects for your business, and when you need to comply. Please bring your questions for a great discussion!
  2. Megan Rooney
    More information about "[MAKER PREP WEBINAR] Make Your Online Marketing More Lovable & Profitable"
    Thursday, January 26 at 1pm ET Are you a maker brand with limited time, resources, and money? This webinar is for you. You’ll learn how to segment your audience and personalize communication via better Customer Relationship Management to organize and engage via helpful, human, and holistic online marketing. You’ll also learn how to improve online sales and audience reach with nano- and micro-influencers.
  3. Megan Rooney
    Thursday, January 26 at 1pm ET Are you a maker brand with limited time, resources, and money? This webinar is for you. You’ll learn how to segment your audience and personalize communication via better Customer Relationship Management to organize and engage via helpful, human, and holistic online marketing. You’ll also learn how to improve online sales and audience reach with nano- and micro-influencers. Have a question for our speaker, Louis Nicolaides of Ludwig Marketing and Sales? Leave them below for him to answer live!
  4. Megan Rooney
    More information about "[IN THE KNOW WEBINAR] Seven Pitfalls to Avoid in Succession Planning"
    Thursday, December 1 at 1pm ET “There’s no success without a successor,” says Harry T. Jones – and his experience proves it. It’s crucial to put a plan in place for the next phase of your business, and that plan should be flexible, transparent, and true to your values. In this session, you’ll learn about the potential pitfalls – and remedies – in order to build your own plan for succession success.
  5. Megan Rooney
    Thursday, December 8 at 1pm ET In this insightful webinar, Rachel Saul, Co-Founder and Chief Strategist of the award-winning agency Chelsea & Rachel Co, will share five of the most common pitfalls food brands encounter when starting a direct to consumer business. Rachel will share tactics, strategies, and real success stories from brands that have increased DTC revenue up to 25x and “nom-nomed” their competition. Questions for Rachel? Leave them below! Register here!
  6. Megan Rooney
    More information about "[MAKER PREP WEBINAR] Hungry For Profits: 5 Things New DTC Food Brands MUST Do To Thrive"
    Thursday, December 8 at 1pm ET In this insightful webinar, Rachel Saul, Co-Founder and Chief Strategist of the award-winning agency Chelsea & Rachel Co, will share five of the most common pitfalls food brands encounter when starting a direct to consumer business. Rachel will share tactics, strategies, and real success stories from brands that have increased DTC revenue up to 25x and “nom-nomed” their competition.
  7. Megan Rooney
    In this introductory session, Felice Thorpe, a consulting sales director with deep experience in specialty foods, will get you ready to sell. You’ll learn how to set goals through SWOT analysis and KPI’s, build a sales funnel, understand sales channels, and craft an elevator pitch, talking points and point-of-sale materials. If you have a question for Felice, please leave it below for her to answer live on Thursday, December 15 at 1pm ET. Register here today!
  8. Megan Rooney
    More information about "[MAKER PREP WEBINAR] Specialty Food Sales Fundamentals"
    Thursday, December 15 at 1pm ET In this introductory session, Felice Thorpe, a consulting sales director with deep experience in specialty foods, will get you ready to sell. You’ll learn how to set goals through SWOT analysis and KPI’s, build a sales funnel, understand sales channels, and craft an elevator pitch, talking points and point-of-sale materials.
  9. Megan Rooney
    Buckle up for the road trip that is launching your brand on Amazon! The most successful brands do extraordinary preparation before ever arriving at Amazon’s door. Have you invested the time and resources required to understand the selling platform, unit economics, content needs, optimal product and pack configurations, and other best practices that are fundamental to winning on Amazon? This masterclass led by Betsy McGinn, Founder of McGinn eComm, will guide you through the components of your Amazon strategy in order to chart a smart course and avoid bumps in the road for a successful journey! Bring your questions or leave them below and join us on Thursday, November 17 at 1pm ET. Register for the webinar here.
  10. Megan Rooney
    More information about "[MAKER PREP WEBINAR] The Amazon Roadmap"
    Thursday, November 17 at 1pm ET Launching your brand on Amazon is like a road trip for your company! For that reason, the most successful brands do extraordinary preparation before ever arriving at Amazon’s door. They invest the time and resources required to understand the selling platform, unit economics, content needs, optimal product and pack configurations, and other best practices that are fundamental to winning on Amazon. This masterclass will guide you through the components of your Amazon strategy in order to chart a smart course and avoid bumps in the road for a successful journey.
  11. Megan Rooney
    More information about "[MAKER PREP WEBINAR] Understanding Trade Spending"
    Thursday, November 10 at 1pm ET When you sell through retailers, you will likely pay them to promote your products to their customers – that’s trade spend. In this webinar, expert John Maggiore will discuss why trade spend is important, what components to consider, and how to spend your allocated dollars in the most effective ways. Bring your questions!
  12. Megan Rooney
    When you sell through retailers, you will likely pay them to promote your products to their customers – that’s trade spend. In this webinar, expert John Maggiore will discuss why trade spend is important, what components to consider, and how to spend your allocated dollars in the most effective ways. Questions for John? Please leave them below and he'll be sure to answer live Thursday, November 10 at 1pm ET! Register for the webinar here.
  13. Megan Rooney
    More information about "[REGULATORY UPDATE WEBINAR SERIES] Using Third Party Certifications and Logos On Food Labels"
    Tuesday, November 1 at 1pm ET Using Third Party Certifications and Logos, such as certifications for Non-GMO Project Verified and Gluten Free Certifying Organization seals or more generic icons for Non-GMO, Keto, or Paleo or trademarks for high value proprietary ingredients on your food labels can help increase sales for your products. However, the dos and don’ts are often governed by licensing agreements, standard terms and conditions, or may present a risk of trademark infringement. Join attorney Jeni Lamb Rogers as she goes over key terms in licensing agreements and watch outs as you consider use of third party certifications, logos, and icons on your products.
  14. Megan Rooney
    More information about "[IN THE KNOW WEBINAR SERIES] Lessons from Successful Specialty Food CEOs"
    Thursday, October 13 at 1pm ET Dave Hirschkop understands what it takes to build a superstar specialty food brand – he’s done it himself, with Dave’s Gourmet. His fascination with the CEO mindset has led him to a new passion: distilling the wisdom of his peers to help the SFA community succeed. He’s interviewed dozens of CEOs and founders of CPG companies from $5 million to $100+ million in revenue, and in this webinar, he’ll share what he’s learned about what you really need to get right and the mistakes you really need to avoid.
  15. Megan Rooney
    More information about "[IN THE KNOW WEBINAR] Navigating Turbulence in Today’s Economy"
    Thursday, September 15 at 1pm ET How is your company faring right now? As consumer purchasing power is affected by inflation, specialty food companies need to review their current financials, their goals, and their sales and marketing strategy. Join Jack Acree, EVP at Saffron Road Foods, and Brock Barton, VP of Finance at King Arthur Baking Company for a deep dive into the issues, including pricing, trade spend, distribution and keeping your company's finances sound. Bring your questions to this interactive discussion.
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