[IN THE KNOW WEBINAR] The Real Value of Specialty Food

Thursday, February 1st @ 1pm ET

More than ever before, specialty foods have become strategically important in driving retailer profitability and shopper loyalty. However, there has been little past research validating and quantifying these beliefs. This new research from the Specialty Food Association--Understanding the Real Value of Specialty Foods—dives into exactly how and to what extent specialty foods are critical to driving retailer success. This presentation will explore and quantify the role of specialty foods in driving customer trips and building retailer profits. In addition, it will explore the growth of private-label specialty foods and their impact on retailer success and manufacturer opportunity.