Megan Rooney

Thursday, July 28 at 1pm ET For the last few years, Facebook marketing has been the easiest and fastest way to attract new followers, fans, and sales. That is, until recently. Join Jeff Fierberg of SORA Digital to learn proven strategies, new techniques, and fast ways to quickly start to diversify your content strategies, including Instagram reels, videos, story posts and more… Leave your questions for Jeff below to answer live!

Wednesday, August 24 at 1pm ET Sarah Masoni has spent most of her career working with food entrepreneurs helping them to understand the essentials of food science and technology. With a little bit of science you can get off to a great start with the new food product you have been dreaming about. Whether you are a seasoned veteran or just getting started, you’ll learn the fundamentals you’ll need from this session. Questions for Sara? Leave them below! Register here.

Thursday, August 11 at 1pm ET A technical review is a key step in your co-packer search process where you have an interested co-packer and now you need to communicate the intricacies of your product to see if your product is a fit for their manufacturing capabilities. It’s not just technical matchmaking; the co-packer is also evaluating your brand and whether they want to take on your project. In this webinar, we’ll walk through the four main topics to cover so that you can quickly and effectively communicate your product needs to prospective contract manufacturers. Register here now. Also, if you are interested in the first webinar of this series, check out Understand your Production Options and Choose your Path July 14 at 1pm! Questions for our speaker, David Boyle, Co-packing and Commercialization Consultant of Boyle Brands, Inc? Leave them below.

Thursday, July 14 at 1pm ET When you’re just getting started with a food business idea, there are lots of decisions to make! In this webinar, we’ll will walk you through the four production options that you should consider and help you understand which option is best for you and your business. You’ll also learn about the factors to consider if you choose to partner with a copacker. Bring your questions or leave them here for Ashley Sutterfield, Founder and Director of Sage! Register today!

Hi Elizabeth, You can access the recording under Manage Purchases in the Learning Center after you register!

On Thursday, May 26 at 1pm, MaryAnne Howland will speak about the medium, the message, and the marketing. In today’s complex brandscape, the business of being creative and cost-efficient when selling your product and the brand has never been more critical. Marketing technology moves at lightning speed and distributing messaging to niche audiences has never been easier, or so it would seem. Marketers are facing new platforms, devices, and consumers with sophisticated appetites across a mosaic marketplace. The need for dedicated efforts around multicultural marketing is essential for startups at the onset of building your customer base. Learn how to connect with increasingly more ethnically and culturally diverse consumers with proven strategies for short and long-term success that can push your brand through the clutter, reach new audiences the first time – and keep them. Learn more about MaryAnne below and please post your questions for her to answer live here! MaryAnne Howland is a marketing and communications specialist and serves a portfolio of clients in pursuit of transformation from corporate social responsibility to corporate social significance. Through her global network, she uses movement platforms to fan the mission of justice equity, dignity, inclusion (JEDI) and sustainability. They include her own enterprises, Ibis Communications, Global Diversity Leadership Exchange, and THIS!, new fashion for people with disabilities. MaryAnne is also co-founder of the J.E.D.I Collaborative, an initiative for justice, equity, diversity and inclusion in the natural products industry. As founder and owner of Ibis Communications, a full-service, award-winning advertising agency MaryAnne's role as writer, producer, creative director, and rainmaker, yielded year-to-year business growth from 1995 -2005 totaling over $50 million in revenues and garnered more than 100 awards in direct to consumer marketing and communications. 2006 marked a transition to become a social impact enterprise where she leads a team of consultants and creative professionals who work together to create brand evangelists through creating stories that reflect human value and build brand evangelism through the integration of inclusive messaging and communications to deliver authentic social impact. MaryAnne has been inclusive branding and marketing consultant to well-known brands such as HCA Healthcare Corporation, Hartford Insurance Co., Pitney Bowes, Toyota, N.A., and Vanderbilt University. Ibis has worked alongside the cable and telecommunications industry for nearly twenty years with leading networks, MSOs and organizations such as TV One, Scripps Networks, Black Entertainment Television (BET), National Association for Multi-ethnicity in Communications (NAMIC), and the Walter Kaitz Foundation. She is a member of the NAMIC Multicultural Marketing Committee and a judge for the cable industry’s annual Excellence in Multicultural Marketing Awards (EMMA). MaryAnne also represented the cable industry as a member of the People to People Cable and Telecommunications Marketing Delegation to India.

Starting late May, we will be offering a webinar series on Marketing/PR. We currently have the second webinar in the series open for registration! Check back often for updates with information about the other session speakers and topics. Igniting an Integrated Paid and Earned Online Media Program to Support Your E-Commerce Business Thursday, June 30 at 1pm ET The increase in direct to consumer and online store-based sales for food and beverage brands hasn’t slowed down, despite a slow return to “normal”. How do you stand out in a noisy landscape? Rachel Kay, Founder + President at RKPR will discuss cost effective ways to make your earned media strategy power your e-commerce goals, plus the newest media tools and trends to accelerate your product sales. Also, feel free to chat everything Marketing/PR here, and submit your questions for our experts to answer live!

Ready for the final webinar of our Food Safety Webinar Bundle? Kantha Shelke of Corvus Blue LLC will be with us to speak about: Concept-to-commerce pathway Generating new product ideas Improving existing products Testing to enhance quality/extend shelf-life Conforming to marketing and label claims such as non-GMO and organic Developing go-to-market strategies like concept testing, market opportunity, product testing, and shopper experience analysis Plus, you can now enter your questions for Kantha here in this thread. Register for this Maker Prep webinar today!

Are you ready to start selling to multi store chains and supermarkets? Scott Zoeller, Director of Deli for Uncle Giuseppe’s Marketplace, is with us Thursday, April 28 at 1pm ET to help you learn: How to know whether you’re ready The best ways to reach supermarket buyers How to make the pitch How to maintain the relationship once you're selling Have a question for Scott? Submit it here, and we'll be sure he answers it live!

Evolving consumer demand for specialty foods and beverages has elevated the stakes for small-scale processors. On Thursday, April 14 at 1pm ET, Kantha Shelke, Ph.D., CFS, Senior Lecturer at Johns Hopkins University and Principal of Corvus Blue LLC, will present on the concept-to-commerce pathway, including: the implications of product- and marketing-related regulations; how certifications are licenses to market opportunities; ensuring that unique categories of foods are compliant with regulations, and more. Please post any questions for Kantha here, and feel free to continue the conversation with fellow attendees in this thread!