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  • [MAKER PREP WEBINAR] New Product Development: Optimizing the Food Value Chain to Maximize Your Competitive Edge

    Megan Rooney

    Thursday, May 5 at 1pm ET

    Developing, launching, and distributing new products is the path to success in this market. In this webinar, you’ll learn about the concept-to-commerce pathway including generating new product ideas, improving existing products, and testing to enhance quality and to extend shelf-life while conforming to marketing and label claims such as non-GMO and organic. We’ll also cover developing go-to-market strategies, including concept testing, market opportunity, product testing, and shopper experience analysis.


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