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Megan Rooney

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Everything posted by Megan Rooney

  1. until
    Wednesday, May 17 at 1pm ET Join SFA Director of Trade Show Operations Jennifer Carney and Operations Manager, Michele Hilton as they talk you through deadlines, programs, and other valuable info for Fancy Food Show exhibitors. You’ll learn about onsite logistics, move in, shipping, freight, the comp booth package, sampling, refrigeration, and much more. Bring your questions for a live Q&A period! Register in advance for this webinar: https://specialtyfood.zoom.us/webinar/register/WN_2aiIMUw1QRyX5NPXi1Q21A After registering, you will receive a confirmation email containing information about joining the webinar.
  2. Thursday, January 5 at 1pm ET On November 21, 2022, FDA published its long-anticipated final rule on food traceability. The rule covers many key areas of interest to SFA members situated throughout the supply chain, from makers, to distributors, to retailers and in key areas such as seafood, cheeses, and nut butters. Join attorney Jeni Lamb Rogers as she provides a summary of key provisions of the rule, critical aspects for your business, and when you need to comply. Please bring your questions for a great discussion!
  3. until
    Thursday, January 5 at 1pm ET On November 21, 2022, FDA published its long-anticipated final rule on food traceability. The rule covers many key areas of interest to SFA members situated throughout the supply chain, from makers, to distributors, to retailers and in key areas such as seafood, cheeses, and nut butters. Join attorney Jeni Lamb Rogers as she provides a summary of key provisions of the rule, critical aspects for your business, and when you need to comply. Please bring your questions for a great discussion!
  4. Thursday, January 26 at 1pm ET Are you a maker brand with limited time, resources, and money? This webinar is for you. You’ll learn how to segment your audience and personalize communication via better Customer Relationship Management to organize and engage via helpful, human, and holistic online marketing. You’ll also learn how to improve online sales and audience reach with nano- and micro-influencers.
  5. Thursday, January 26 at 1pm ET Are you a maker brand with limited time, resources, and money? This webinar is for you. You’ll learn how to segment your audience and personalize communication via better Customer Relationship Management to organize and engage via helpful, human, and holistic online marketing. You’ll also learn how to improve online sales and audience reach with nano- and micro-influencers. Have a question for our speaker, Louis Nicolaides of Ludwig Marketing and Sales? Leave them below for him to answer live!
  6. until
    Thursday, January 26 at 1pm ET Are you a maker brand with limited time, resources, and money? This webinar is for you. You’ll learn how to segment your audience and personalize communication via better Customer Relationship Management to organize and engage via helpful, human, and holistic online marketing. You’ll also learn how to improve online sales and audience reach with nano- and micro-influencers.
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    Thursday, December 1 at 1pm ET “There’s no success without a successor,” says Harry T. Jones – and his experience proves it. It’s crucial to put a plan in place for the next phase of your business, and that plan should be flexible, transparent, and true to your values. In this session, you’ll learn about the potential pitfalls – and remedies – in order to build your own plan for succession success.
  8. Thursday, December 1 at 1pm ET “There’s no success without a successor,” says Harry T. Jones – and his experience proves it. It’s crucial to put a plan in place for the next phase of your business, and that plan should be flexible, transparent, and true to your values. In this session, you’ll learn about the potential pitfalls – and remedies – in order to build your own plan for succession success.
  9. until
    Thursday, December 1 at 1pm ET “There’s no success without a successor,” says Harry T. Jones – and his experience proves it. It’s crucial to put a plan in place for the next phase of your business, and that plan should be flexible, transparent, and true to your values. In this session, you’ll learn about the potential pitfalls – and remedies – in order to build your own plan for succession success.
  10. Thursday, December 8 at 1pm ET In this insightful webinar, Rachel Saul, Co-Founder and Chief Strategist of the award-winning agency Chelsea & Rachel Co, will share five of the most common pitfalls food brands encounter when starting a direct to consumer business. Rachel will share tactics, strategies, and real success stories from brands that have increased DTC revenue up to 25x and “nom-nomed” their competition. Questions for Rachel? Leave them below! Register here!
  11. Thursday, December 8 at 1pm ET In this insightful webinar, Rachel Saul, Co-Founder and Chief Strategist of the award-winning agency Chelsea & Rachel Co, will share five of the most common pitfalls food brands encounter when starting a direct to consumer business. Rachel will share tactics, strategies, and real success stories from brands that have increased DTC revenue up to 25x and “nom-nomed” their competition.
  12. until
    Thursday, December 8 at 1pm ET In this insightful webinar, Rachel Saul, Co-Founder and Chief Strategist of the award-winning agency Chelsea & Rachel Co, will share five of the most common pitfalls food brands encounter when starting a direct to consumer business. Rachel will share tactics, strategies, and real success stories from brands that have increased DTC revenue up to 25x and “nom-nomed” their competition.
  13. In this introductory session, Felice Thorpe, a consulting sales director with deep experience in specialty foods, will get you ready to sell. You’ll learn how to set goals through SWOT analysis and KPI’s, build a sales funnel, understand sales channels, and craft an elevator pitch, talking points and point-of-sale materials. If you have a question for Felice, please leave it below for her to answer live on Thursday, December 15 at 1pm ET. Register here today!
  14. Thursday, December 15 at 1pm ET In this introductory session, Felice Thorpe, a consulting sales director with deep experience in specialty foods, will get you ready to sell. You’ll learn how to set goals through SWOT analysis and KPI’s, build a sales funnel, understand sales channels, and craft an elevator pitch, talking points and point-of-sale materials.
  15. until
    Thursday, December 15 at 1pm ET In this introductory session, Felice Thorpe, a consulting sales director with deep experience in specialty foods, will get you ready to sell. You’ll learn how to set goals through SWOT analysis and KPI’s, build a sales funnel, understand sales channels, and craft an elevator pitch, talking points and point-of-sale materials.
  16. Buckle up for the road trip that is launching your brand on Amazon! The most successful brands do extraordinary preparation before ever arriving at Amazon’s door. Have you invested the time and resources required to understand the selling platform, unit economics, content needs, optimal product and pack configurations, and other best practices that are fundamental to winning on Amazon? This masterclass led by Betsy McGinn, Founder of McGinn eComm, will guide you through the components of your Amazon strategy in order to chart a smart course and avoid bumps in the road for a successful journey! Bring your questions or leave them below and join us on Thursday, November 17 at 1pm ET. Register for the webinar here.
  17. Thursday, November 17 at 1pm ET Launching your brand on Amazon is like a road trip for your company! For that reason, the most successful brands do extraordinary preparation before ever arriving at Amazon’s door. They invest the time and resources required to understand the selling platform, unit economics, content needs, optimal product and pack configurations, and other best practices that are fundamental to winning on Amazon. This masterclass will guide you through the components of your Amazon strategy in order to chart a smart course and avoid bumps in the road for a successful journey.
  18. until
    Thursday, November 17 at 1pm ET Launching your brand on Amazon is like a road trip for your company! For that reason, the most successful brands do extraordinary preparation before ever arriving at Amazon’s door. They invest the time and resources required to understand the selling platform, unit economics, content needs, optimal product and pack configurations, and other best practices that are fundamental to winning on Amazon. This masterclass will guide you through the components of your Amazon strategy in order to chart a smart course and avoid bumps in the road for a successful journey.
  19. Thursday, November 10 at 1pm ET When you sell through retailers, you will likely pay them to promote your products to their customers – that’s trade spend. In this webinar, expert John Maggiore will discuss why trade spend is important, what components to consider, and how to spend your allocated dollars in the most effective ways. Bring your questions!
  20. When you sell through retailers, you will likely pay them to promote your products to their customers – that’s trade spend. In this webinar, expert John Maggiore will discuss why trade spend is important, what components to consider, and how to spend your allocated dollars in the most effective ways. Questions for John? Please leave them below and he'll be sure to answer live Thursday, November 10 at 1pm ET! Register for the webinar here.
  21. until
    Thursday, November 10 at 1pm ET When you sell through retailers, you will likely pay them to promote your products to their customers – that’s trade spend. In this webinar, expert John Maggiore will discuss why trade spend is important, what components to consider, and how to spend your allocated dollars in the most effective ways. Bring your questions!
  22. until
    Thursday, October 6 at 1pm ET On September 28, 2022 FDA released a new proposed rule to redefine the use of the "Healthy" claim on food products. The new proposed definition, which has been in development for six years and would revise regulations in place since 1994, shifts the focus from fats to nutrient density. Join attorney Jeni Lamb Rogers as she discusses the ins and outs of the new proposed rule, potential impacts on food labeling litigation, and deadlines and process to submit industry comments. Please bring your questions for a rich discussion of this exciting new development in food labeling!
  23. Tuesday, November 1 at 1pm ET Using Third Party Certifications and Logos, such as certifications for Non-GMO Project Verified and Gluten Free Certifying Organization seals or more generic icons for Non-GMO, Keto, or Paleo or trademarks for high value proprietary ingredients on your food labels can help increase sales for your products. However, the dos and don’ts are often governed by licensing agreements, standard terms and conditions, or may present a risk of trademark infringement. Join attorney Jeni Lamb Rogers as she goes over key terms in licensing agreements and watch outs as you consider use of third party certifications, logos, and icons on your products.
  24. until
    Tuesday, November 1 at 1pm ET Using Third Party Certifications and Logos, such as certifications for Non-GMO Project Verified and Gluten Free Certifying Organization seals or more generic icons for Non-GMO, Keto, or Paleo or trademarks for high value proprietary ingredients on your food labels can help increase sales for your products. However, the dos and don’ts are often governed by licensing agreements, standard terms and conditions, or may present a risk of trademark infringement. Join attorney Jeni Lamb Rogers as she goes over key terms in licensing agreements and watch outs as you consider use of third party certifications, logos, and icons on your products.
  25. Thursday, October 13 at 1pm ET Dave Hirschkop understands what it takes to build a superstar specialty food brand – he’s done it himself, with Dave’s Gourmet. His fascination with the CEO mindset has led him to a new passion: distilling the wisdom of his peers to help the SFA community succeed. He’s interviewed dozens of CEOs and founders of CPG companies from $5 million to $100+ million in revenue, and in this webinar, he’ll share what he’s learned about what you really need to get right and the mistakes you really need to avoid.
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