Learn more about the people and products in these Q&As with Specialty Food Association member companies.
What does your company produce?
Did you have a food background before launching your company?
No, this is my first time launching my brand and product. I am, however, a health enthusiast and am passionate about food and the food industry.
How did the idea for your product/company come about?
I founded Seed & Shell with the belief that we can all harness the seeds of potential within us and break free from our shell of self-limiting beliefs to achieve our dreams. In 2019, my m brought me a gift of pistachios following a family health scare. Pistachios became my snack that got me through those difficult times while I was struggling to meet the demands of both my personal and professional life. I knew I could rely on them for their nutritional benefits to keep me satisfied.
Inspired by my love for pistachios, which are (technically speaking) seeds, and not nuts, I founded Seed & Shell so others could enjoy pistachios in a fresh, new way (like with our pistachio butter). While my initial purpose was to spread awareness the amazing health benefits of pistachios, I realized along the way that Seed & Shell represented a challenge to myself for personal growth.
Why did you get involved in specialty foods?
As a foodie and health food enthusiast, I personally am a big fan of specialty foods. They have always been an important part of my lifestyle and my dietary preferences, and I love the fact that so many specialty food brands exist to make a difference in people's lives by bringing new and exciting foods to the market.
What is your favorite thing about the specialty food industry?
The selection of high-quality and new products that specialty food brands bring to the table.
What is one piece of advice you’d a new specialty food business?
Enjoy the journey.
If you weren’t running a food business, what would you be doing?
I couldn't even of anything as that I would be doing with my time other than running my business. I am truly passionate about my company.
What does specialty mean to you?
Specialty food means being the risk taker of the food world.