Pitch Like A Pro: 4 Steps to The Perfect Pitch

Tuesday, May 28 @ 1PM ET
Webinars are free for SFA members! If you show a price for this webinar, please ensure that you are logged into your SFA member account. 
Capturing that wholesale buyer’s attention is hard, and you have only one chance to make a positive impression. Alli Ball, Former Grocery Buyer & Head of Grocery from Bi-Rite Market in San Francisco, shares her four-step framework for ensuring you’re prepared, confident, and ready to get that buyer to say “yes!” to carrying your product line. You’ll learn how to connect with buyers, exactly what that buyer considers as they review your product line, what makes them pass on your brand, and how to ensure you’re filling a need for their shelves. If you’re serious about pitching to retail stores, you’ll want to attend this session!