Holiday Hustle: Strategic Planning for Festive Profits

Thursday, April 11 @ 1PM ET
Webinars are free for SFA members! If you show a price for this webinar, please ensure that you are logged into your SFA member account. 
Effective planning for the Holiday season is crucial for increasing sales, engaging customers, and enhancing brand loyalty. A well-planned launch of seasonal items requires market research, product selection and development, dynamic pricing, marketing, inventory management, merchandising tactics, staff training, launch events, customer feedback, post-season clearance, and a thorough performance evaluation. Join us as Elizabeth Hemphill-Burns, Sr. Director of National Sales at BrainJuice, guides you through the best practices distributors and retailers focus on achieving successful outcomes with seasonal items!