The Basics: The Business of Specialty Food Summer 2023

To succeed in the specialty food business, you need a great recipe. An outstanding brand. A motivated team. And a lot of knowledge. Watch this in-depth course from the Summer Fancy Food Show featuring founders and principals from some of the most iconic brands in specialty food, and you’ll have the tools you need to take the next steps.
This package includes all recordings for sessions listed below and slides.
Building a Brand - Clara Paye, Founder, UNiTE Food 
Working with Brokers & Distributors - Elizabeth Hemphill-Burns, Sales Director, BrainJuice
Selling to Supermarkets & Specialty Food Stores - Perteet Spencer, Co-Founder, AYO Foods 
How to Price Your Products  - Patti Doyle, CEO, Rumi Spice 
E-commerce Strategy & Digital Marketing - Betsy McGinn, Founder, McGinn eComm 
Selling to Foodservice - Mike Oraschewsky, Co-Founder and CEO, TBJ Gourmet 
Marketing to the Trade - Doug Renfro, President, Renfro Foods 
The price for SFA members is $99 and $199 for non-members.