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How do European Quality Labels Answer Consumer Trends?

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Millennials have changed the way Americans want to consume. At a time when customers crave healthier, better foods and more authentic flavors, retailers need to understand what it means for a more travelled palate.
Europe has already addressed this need for authenticity:  to better inform and protect consumers and buyers alike, the EU has created a system of quality labels highlighting regional specialties and organic products.
PDO, PGI, TSG… what do all these labels mean exactly? How does a PDO Comté cheese compare to a Kentucky whisky? Are PGI asparagus similar to Georgia peaches? What’s a Neapolitan pizza to a New-York style one, and what does the organic EU label cover in comparison to the American one?
Learn more about these quality labels, their definition, advantages and how they can offer more appealing alternatives to your customers.

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About How do European Quality Labels Answer Consumer Trends?

Millennials have changed the way Americans want to consume. At a time when customers crave healthier, better foods and more authentic flavors, retailers need to understand what it means for a more travelled palate.

Europe has already addressed this need for authenticity:  to better inform and protect consumers and buyers alike, the EU has created a system of quality labels highlighting regional specialties and organic products.

PDO, PGI, TSG… what do all these labels mean exactly? How does a PDO Comté cheese compare to a Kentucky whisky? Are PGI asparagus similar to Georgia peaches? What’s a Neapolitan pizza to a New-York style one, and what does the organic EU label cover in comparison to the American one?

Learn more about these quality labels, their definition, advantages and how they can offer more appealing alternatives to your customers.

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