Sell Smart: Selling to the Channels

The world of food is exciting and full of opportunity for new brands and companies. But with so many options out there, where should you start? In this session, food sales veteran Ian Kelleher takes a look at the wide range of channels and retailers out there to help get you going. From grocery stores to online, we’ll compare and contrast the nuances of each channel, and look closely at the challenges and benefits of each pathway to help you and your team decide where and how to proceed. “Sell Smart” is the ultimate food industry cheat sheet.