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Influencer Marketing Compliance – Dos and Don’ts of Marketing your Specialty Food Products on Social Media

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$19.00
Thursday, July 15 at 1pm ET
Promoting specialty food products on Instagram, Tik Tok, Pinterest, and Facebook has become one of the most effective ways to expand market reach. Reviews from influencers that reflect the values and views of a brand’s target market can be highly persuasive and effective in growing product sales, and the Federal Trade Commission (FTC) expects influencer marketing to be a 15 billion dollar industry by 2022. Join attorney Jeni Lamb Rogers as she discusses recent Federal Trade Commission enforcement actions, the kinds of relationships that require disclosure, and how to ensure that you are giving proper guidance to social media influencers to reduce your risk of FTC enforcement.

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About Influencer Marketing Compliance – Dos and Don’ts of Marketing your Specialty Food Products on Social Media

Thursday, July 15 at 1pm ET

Promoting specialty food products on Instagram, Tik Tok, Pinterest, and Facebook has become one of the most effective ways to expand market reach. Reviews from influencers that reflect the values and views of a brand’s target market can be highly persuasive and effective in growing product sales, and the Federal Trade Commission (FTC) expects influencer marketing to be a 15 billion dollar industry by 2022. Join attorney Jeni Lamb Rogers as she discusses recent Federal Trade Commission enforcement actions, the kinds of relationships that require disclosure, and how to ensure that you are giving proper guidance to social media influencers to reduce your risk of FTC enforcement.

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