How Do I Compete? Trends in Food and Beverage Retail Branding
About How Do I Compete? Trends in Food and Beverage Retail Branding
You’ve got the best-tasting product in your category, but nobody’s buying. Or, you’ve got the healthiest innovation in the bottle, but haven’t launched yet. Whatever your situation, a great product isn’t necessarily a great brand. To stand out and not get crushed by the competition, you’ve got to be memorable. That starts with your brand expression and the critical 2-3 second window of attention at the shelf or on screen. Christian Klawitter, managing partner and co-owner of Bright, has worked with entrepreneurs on hundreds of brand packaging programs over the past 20 years. In this talk, he shares the ingredients necessary to create a successful food and beverage brand expression and some of the key trends adopted by successful brands.
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