How to Create a Product Mission for What You Make or Sell: A Workshop with Bi-Rite

Consumers are looking for more transparency and authenticity as they make their purchasing decisions. How do producers, distributors, and retailers convey their core values through the products they produce, represent, and sell? Join Bi-Rite Family of Businesses founder and visionary Sam Mogannam and his team as they detail their process of writing a Product Mission to strengthen their businesses’ product sets. Viewers will come away with strategies, templates, and techniques for replicating this process for their own businesses.