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Identifying and Activating Shopper Moments that Matter

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$19.00
In this session from the Specialty Food Business Summit, learn about insight-driven shopper media, how the new definition of shoppers -- and store -- means a condensed purchase journey, and how to prioritize the right out-of-store vehicles, including social, ads, and influencers, to drive in-store and online purchases.

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About Identifying and Activating Shopper Moments that Matter

In this session from the Specialty Food Business Summit, learn about insight-driven shopper media, how the new definition of shoppers -- and store -- means a condensed purchase journey, and how to prioritize the right out-of-store vehicles, including social, ads, and influencers, to drive in-store and online purchases.

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