Growing Your Business with Sweepstakes, Contests, and Games

Sweepstakes and promotions are an incredible marketing tool – delivering results during and long after the promotion has ended. Whether it's introducing a new product, building a list of people to market to, growing your social following or increasing product sales, there are hundreds of ways to customize your promotion to explode your business. Jennifer Valentino and Teri Pierce, of National Sweepstakes Company will share the basics of running a giveaway, from concept development and legal compliance, to on and offline entry collection and the most popular prizes to create a winning opportunity for your audience (and your brand).