How Do I Start? Professional Product Development Secrets From the Country's Most Successful R&D Firm

A killer product is the ultimate competitive advantage. Today’s consumers have so much choice, it’s mind-boggling. With great branding, positioning, and packaging it’s easy to get people to try your product once. But the only way to build a sustainable business is to deliver something delicious that consumers want to buy again and again and again. In this session, Barb Stuckey, author of Taste: Surprising Stories & Science About Why Food Tastes Good and President of Mattson, the Silicon Valley-based product innovation firm, will outline the key steps in the product development process, including: optimizing your idea, testing it with consumers, procurement of ingredients, world-class formulation, copack search, and scale up. Underlying all of this is a focus on building in bulletproof food safety. Learn how to navigate the unpredictable world of product innovation and development.