SFA Partners With (included) on Fancy Food Show Pavilion

SFA is proud to announce a partnership with (included)! The (included) membership collective is for BIPOC (Black, Indigenous, and People of Color) executives in CPG who are dedicated to one another’s success, who advocate for diverse representation, and who commit to amplifying BIPOC voices and brands. (included) has a membership of approximately 70 BIPOC-owned CPG companies that are actively looking for ways to expose their brands and products to top-tier buyers. 

The Specialty Food Association is likewise committed to fostering a diverse, equitable, and inclusive community of specialty food makers, buyers, and consumers. This partnership presents an opportunity to break down the traditional barriers of entry to the specialty food trade by promoting BIPOC-owned businesses at the SFA’s Fancy Food Shows, where we attract and engage audiences in trade, and educational and networking events to help grow their business and advance the consumption of specialty food.  

Our first collaboration together will be at the Summer 2022 Fancy Food Show. We are happy to have 10 (included) companies become members of the SFA and these 10 companies will exhibit in the (included) Pavilion (booth #935).  This partnership will introduce BIPOC-owned companies to the Fancy Food Show and the specialty food buyer community and, in turn, function as a new channel for membership growth and diversity for the SFA.   

The Specialty Food Association looks forward to a long and fruitful relationship with (included).  Please visit the (included) booth #935 to meet our newest SFA members and sample their products. Participating companies include:  

• AYO Foods   

• Bon AppeSweet Inc  

• Good Food For Good Inc.  

• Green Sahara  

• Herbal Tea-rapy LLC  

• Mighty Gum 

• Mocktail Club 

• Sweet Logic  

• Waju Water 

• Wildwonder Brands Inc.