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  1. The Specialty Food Association is continuing both its Ask the Experts and Rise to the COVID-19 challenge webinar series as the pandemic continues to impact the specialty food industry. Webinars are held weekly with recorded versions available for download in the specialtyfood.com Learning Center. Webinars are free for SFA members and $19 for non-members. Here are highlights from some of the latest webinars: Every retailer has faced challenges during the pandemic. In Culture Will Carry Us Through, Matt Caputo of Caputo’s in Salt Lake City shared how the retailer has adapted while supporting artisanal brands and preserving the elements that made it succeed in the first place—culture, crew, and community. The pandemic may still be here, but so is the Small Business Administration. In Relief During COVID-19: SBA Programs that Can Help, Peter Fehnel, supervisory economic development specialist & veteran business outreach officer, summarized SBA’s activity over the past nine months and provided an update on current activities including the Economic Injury Disaster Loans and the Paycheck Protection Program. PPP Forgiveness is not granted automatically; it is the borrower’s responsibility to submit the required paperwork to PPP lenders. In this webinar about PPP Forgiveness Application and EIDL Reconsideration Requests, Man-Li Lin, economic development specialist at SBA’s New York District Office, shared information about qualifications and instructions for PPP Forgiveness Forms, and the documents you’ll need to submit and maintain. With a shrinking center store, SKU rationalization, and space increasingly at a premium in perishable categories, getting item acceptance and making it to the shelf is becoming more difficult than ever before. Case Pack Optimization: A Hidden Growth Opportunity takes fresh look at the Specialty Food Association study on case pack optimization. Jim Wisner of Wisner Marketing, who authored the original study, shared new market dynamics that make this issue more important than ever before. Buyers want to do business with certified women- and minority-owned businesses. During this webinar, Demystifying Certification, LaKesha White, Women’s Business Enterprise National Council, and Constance Jones, National Minority Supplier Development Council, shared valuable information about their organizations, the certifications they offer, and certification criteria and process. Visit the Learning Center to download these and many other webinars in the series.
  2. The Specialty Food Association is continuing both its Ask the Experts and Rise to the COVID-19 challenge webinar series as the pandemic continues to impact the specialty food industry. Webinars are held weekly with recorded versions available for download in the specialtyfood.com Learning Center. Webinars are free for SFA members and $19 for non-members. Here are highlights from some of the latest webinars: The continuing coronavirus pandemic keeping record number of people close to home, growing social awareness affecting purchasing decisions, and a maturing Gen Z population, are driving the food trends that will dominate in the new year, says the Specialty Food Association Trendspotter panel. In Top Food Trends for 2021, Trendspotters Wendy Robinson, senior buyer, Market Hall Foods, and Clara Park, corporate chef of Culinary Innovations for Chelten House Brands, and Denise Purcell, SFA’s director of content, discussed the top trend predictions for 2021. Consistently delicious products create brand loyalty. In Own Your Flavor Profile: Get the Specs Straight, product quality expert Nancy Jo Seaton explained the importance of clear product specifications to guarantee consistent quality. This webinar also highlighted the importance of holistic descriptions and clear communication with co-manufacturers. With the massive growth of DTC and Amazon combined with the growth of click and collect and delivery on the retail side of our business, you need to figure out your digital spend. How can you efficiently find your consumer when, where, and how they want to buy your product? Steve Gaither, CMO at CA Fortune explained how in Understanding Shoppable Content: DTC, Amazon, Click & Brick, and Brick & Mortar. Building a successful Amazon business can feel like a full-time job. In Keys to Successful Sales on Amazon with Brand Force Digital, former grocery Amazon vendor manager, Clint George of Brand Focus Digital, provided strategies that can help propel an Amazon business to the next level. George shared how to create attractive Amazon listings, use Amazon Advertising to increase your ROAS, and much more. Visit the Learning Center to download these and many other webinars in the series.
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