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  1. The Specialty Food Association is continuing both its Ask the Experts and Rise to the COVID-19 challenge webinar series as the pandemic continues to impact the specialty food industry. Webinars are held weekly with recorded versions available for download in the specialtyfood.com Learning Center. Webinars are free for SFA members and $19 for non-members. Here are highlights from some of the latest webinars: The continuing coronavirus pandemic keeping record number of people close to home, growing social awareness affecting purchasing decisions, and a maturing Gen Z population, are driving the food trends that will dominate in the new year, says the Specialty Food Association Trendspotter panel. In Top Food Trends for 2021, Trendspotters Wendy Robinson, senior buyer, Market Hall Foods, and Clara Park, corporate chef of Culinary Innovations for Chelten House Brands, and Denise Purcell, SFA’s director of content, discussed the top trend predictions for 2021. Consistently delicious products create brand loyalty. In Own Your Flavor Profile: Get the Specs Straight, product quality expert Nancy Jo Seaton explained the importance of clear product specifications to guarantee consistent quality. This webinar also highlighted the importance of holistic descriptions and clear communication with co-manufacturers. With the massive growth of DTC and Amazon combined with the growth of click and collect and delivery on the retail side of our business, you need to figure out your digital spend. How can you efficiently find your consumer when, where, and how they want to buy your product? Steve Gaither, CMO at CA Fortune explained how in Understanding Shoppable Content: DTC, Amazon, Click & Brick, and Brick & Mortar. Building a successful Amazon business can feel like a full-time job. In Keys to Successful Sales on Amazon with Brand Force Digital, former grocery Amazon vendor manager, Clint George of Brand Focus Digital, provided strategies that can help propel an Amazon business to the next level. George shared how to create attractive Amazon listings, use Amazon Advertising to increase your ROAS, and much more. Visit the Learning Center to download these and many other webinars in the series.
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