Case Pack Optimization: A Hidden Growth Opportunity with Jim Wisner, Wisner Marketing

With a shrinking center store, SKU rationalization, and space increasingly at a premium in perishable categories, getting item acceptance and making it to the shelf is becoming more difficult than ever before. This webinar will take a fresh look at The Specialty Food Association study on Case Pack Optimization. Do smaller case packs bring new growth or just add expense? What do retailers say and how do the numbers add up? Jim Wisner of Wisner Marketing, who authored the original study, will bring us up to date on new market dynamics that make this issue more important than ever before.