The 2D Barcode Movement: What You Need to Know for 2026

Thursday, October 17 @ 1pm ET 
Join GS1 US as we discuss the many ways the specialty food industry can embrace the 2D barcode movement. By the end of 2027, retailers will be equipped to scan 2D barcodes (such as QR codes) at the point-of-sale, ushering a new generation of connected packaging, unprecedented consumer engagement opportunities, and game-changing supply chain efficiency.  
In this session, GS1 US will cover:  
Why 2D barcodes help the specialty food industry keep up with growing demands for greater product information transparency  Special considerations for those preparing for the 2026 enforcement of Rule 204 of the Food Safety and Modernization Act (FSMA)  How to begin testing different uses for 2D barcodes and GS1 Digital Link standards  Best practices and information on how to prepare for 2D barcodes  Speakers:
Amber Walls, Senior Director - Global Standards, GS1 US
At GS1 US, Amber Walls collaborates with stakeholders from all sectors around the world to understand business needs, drive standards development, and create collateral and training material to support the streamlined implementation of standards-based solutions. Currently, her focus is on all things barcodes, identification, and finding the right combination of standards and technology to move business forward.