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Maker Prep Online Course

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$249
Begin or accelerate your specialty food business journey with SFA’s online Maker Prep course! Work through the 12 modules at your own pace and check in for exclusive, live events with industry experts.  
                                                                                                          
Jump-start your specialty food brand with our comprehensive online course! 
  &  
As a startup food entrepreneur—whether you are honing a product idea or are newly in the marketplace and ready to go to the next step—the Specialty Food Association’s new Maker Prep course provides the building blocks and knowledge base you need to do business in the specialty food industry. The SFA has been nurturing food companies for the past 70 years, helping newcomers learn from more experienced food companies and leaders in the field. Here we package that breadth of expertise into the essentials you need to know. Led by more than 35 industry experts, you’ll dive into topics like food safety, packaging, branding, finance, and pricing as well as tackle marketing, trade channels, and supply chain. By the end, you’ll have a comprehensive plan for launching, marketing, and distributing your food business.
 
How It Works
1. You have six months of access to the self-paced course where you can move through it freely to learn the topics most relevant to you.
2. You can choose from 12 different topics, with a module for each that includes recorded lessons, knowledge checks, and additional resources to help you build your maker skills.
 
Course Overview
The course is broken up into three phases based on where you are in your business journey.
 

Phase 1: I have a product idea
Product Development Explore food science startup essentials, best practices for developing a successful specialty food product, and how to design for impact. Food Safety Explore food safety legal considerations and gain an understanding of regulations, certifications, and licenses. Co-Packing Discover production options, intellectual property protections, and how to discuss your product with a prospective co-packer. Phase 2: I'm ready to start and scale my business
Branding Discover the ins and outs of branding, building a brand expression, and package design. Funding Your Business Explore the first key steps of funding your business, working with investors, and working with lenders. Pricing and Trade Promotions Learn how to set your products' prices correctly and how to work with retailers and distributors to promote them. Supply Chain Get an understanding of the supply chain continuum and hear from experts on how to navigate the pain points. Trade Channels Learn how to enter the foodservice channel, sell to specialty food stores, and sell to supermarkets. E-Commerce Learn the fundamentals of selling on Amazon, building your own direct-to consumer business, and how online marketing works. Selling Understand how to create and fulfill key performance indicators, how to do a killer sales call, and how to build a sales team for your business. Phase 3: I'm ready to distribute and learn more
Working with Distributors Learn the fundamentals of working with distributors, including the first key steps, building the relationship, and strategies for success. Marketing Learn tips to break through a diverse marketing landscape and how to ignite an integrated paid and earned online media program to support your e-commerce business.

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About Maker Prep Online Course

Begin or accelerate your specialty food business journey with SFA’s online Maker Prep course! Work through the 12 modules at your own pace and check in for exclusive, live events with industry experts.  

                                                                                                          

Jump-start your specialty food brand with our comprehensive online course! 

image.png.21fab91b02a5c69b7a54b7eb881aee6b.png  &  image.thumb.png.1d8030fa6623ded3de5a5c8511beb890.png

As a startup food entrepreneur—whether you are honing a product idea or are newly in the marketplace and ready to go to the next step—the Specialty Food Association’s new Maker Prep course provides the building blocks and knowledge base you need to do business in the specialty food industry. The SFA has been nurturing food companies for the past 70 years, helping newcomers learn from more experienced food companies and leaders in the field. Here we package that breadth of expertise into the essentials you need to know. Led by more than 35 industry experts, you’ll dive into topics like food safety, packaging, branding, finance, and pricing as well as tackle marketing, trade channels, and supply chain. By the end, you’ll have a comprehensive plan for launching, marketing, and distributing your food business.

 

How It Works

1. You have six months of access to the self-paced course where you can move through it freely to learn the topics most relevant to you.

2. You can choose from 12 different topics, with a module for each that includes recorded lessons, knowledge checks, and additional resources to help you build your maker skills.

 

Course Overview

The course is broken up into three phases based on where you are in your business journey.

 

image.thumb.png.708e6dd9b091ff49f89ad60c15d15b6a.png

Phase 1: I have a product idea

  • Product Development
    • Explore food science startup essentials, best practices for developing a successful specialty food product, and how to design for impact.
  • Food Safety
    • Explore food safety legal considerations and gain an understanding of regulations, certifications, and licenses.
  • Co-Packing
    • Discover production options, intellectual property protections, and how to discuss your product with a prospective co-packer.

Phase 2: I'm ready to start and scale my business

  • Branding
    • Discover the ins and outs of branding, building a brand expression, and package design.
  • Funding Your Business
    • Explore the first key steps of funding your business, working with investors, and working with lenders.
  • Pricing and Trade Promotions
    • Learn how to set your products' prices correctly and how to work with retailers and distributors to promote them.
  • Supply Chain
    • Get an understanding of the supply chain continuum and hear from experts on how to navigate the pain points.
  • Trade Channels
    • Learn how to enter the foodservice channel, sell to specialty food stores, and sell to supermarkets.
  • E-Commerce
    • Learn the fundamentals of selling on Amazon, building your own direct-to consumer business, and how online marketing works.
  • Selling
    • Understand how to create and fulfill key performance indicators, how to do a killer sales call, and how to build a sales team for your business.

Phase 3: I'm ready to distribute and learn more

  • Working with Distributors
    • Learn the fundamentals of working with distributors, including the first key steps, building the relationship, and strategies for success.
  • Marketing
    • Learn tips to break through a diverse marketing landscape and how to ignite an integrated paid and earned online media program to support your e-commerce business.

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