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The Basics: The Business of Specialty Food

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$199
To succeed in the specialty food business, you need a great recipe. An outstanding brand. A motivated team. And a lot of knowledge. Watch this in-depth course from the Summer Fancy Food Show featuring founders and principals from some of the most iconic brands in specialty food, and you’ll have the tools you need to take the next steps.
This package includes all recordings for sessions listed below, slides, and The Basics E-book.
- Building a Brand with Nona Lim of Nona Lim Foods
- Working with Brokers & Distributors with Maria Reyes of Casas de Hualdo
- Selling to Supermarkets and Specialty Food Stores with Michael Antonorsi of Chuao Chocolatier
- How to Price Your Products with Patti Doyle of Rumi Spice
- E-commerce Strategy & Digital Marketing with Betsy McGinn of McGinn eComm
- Selling to Foodservice with Kristie Middleton of Rebellyous Foods
- Marketing to the Trade with Sarah Wallace of The Good Bean
The price for SFA members is $99 and $199 for non-members.

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About The Basics: The Business of Specialty Food

To succeed in the specialty food business, you need a great recipe. An outstanding brand. A motivated team. And a lot of knowledge. Watch this in-depth course from the Summer Fancy Food Show featuring founders and principals from some of the most iconic brands in specialty food, and you’ll have the tools you need to take the next steps.

This package includes all recordings for sessions listed below, slides, and The Basics E-book.

- Building a Brand with Nona Lim of Nona Lim Foods

- Working with Brokers & Distributors with Maria Reyes of Casas de Hualdo

- Selling to Supermarkets and Specialty Food Stores with Michael Antonorsi of Chuao Chocolatier

- How to Price Your Products with Patti Doyle of Rumi Spice

- E-commerce Strategy & Digital Marketing with Betsy McGinn of McGinn eComm

- Selling to Foodservice with Kristie Middleton of Rebellyous Foods

- Marketing to the Trade with Sarah Wallace of The Good Bean

The price for SFA members is $99 and $199 for non-members.

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