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The Bonfire Effect: How Physical Retail Will Survive a Digital Future

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$19
Not a day goes by that we don't hear about another well-known retailer closing their doors down due to the rise of digital alternatives, changing consumer habits, and, of course, the pandemic. Many business leaders and investors wonder if there will be a place for physical retail in the future. There will be, but not for the same reasons as it was in the past. To attract consumers today to your place, you have to go beyond selling mere commodities and expand your value equation by offering social magic and mystique that provides a bigger payoff. 
During this enlightening discussion, Kevin Ervin Kelley—a retail architect and behaviorist— will describe the process his firm has pioneered to help retailers like Harley Davidson, Whole Foods, Kroger, Save Mart, Gelson's, Nabisco, and Cadbury convene consumers around their brand bonfires. 

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About The Bonfire Effect: How Physical Retail Will Survive a Digital Future

Not a day goes by that we don't hear about another well-known retailer closing their doors down due to the rise of digital alternatives, changing consumer habits, and, of course, the pandemic. Many business leaders and investors wonder if there will be a place for physical retail in the future. There will be, but not for the same reasons as it was in the past. To attract consumers today to your place, you have to go beyond selling mere commodities and expand your value equation by offering social magic and mystique that provides a bigger payoff. 

During this enlightening discussion, Kevin Ervin Kelley—a retail architect and behaviorist— will describe the process his firm has pioneered to help retailers like Harley Davidson, Whole Foods, Kroger, Save Mart, Gelson's, Nabisco, and Cadbury convene consumers around their brand bonfires. 

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