Using Media Relations to Drive Awareness
About Using Media Relations to Drive Awareness
Every product is going after that coveted mention on morning TV, in glossy magazines, and online to drive awareness and increase adoption. With all this competition, how can you maximize earned media for your new product? In this session, PR-pro Victoria Voorhees will share the framework for a successful campaign, including: telling your product story to media, getting your product and team ‘media ready’, determining the campaign cadence and the importance of timing, and evaluating campaign components to get the best ROI. From press releases and media sampling, to events and surveys, you will learn how to get the most media bang out of your launch and beyond.
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