Show & Sell: Strategic Packaging Bootcamp

You’re fighting fluorescent lights, Big Food marketing bucks and a five-second consumer attention span—so how do you make your secret sauce (or plant-based fro-yo, or fresh-pressed juice shots) stand out on the shelf? Whether you’re debating bottles or pop-tops, wondering what you can (or should) claim on your box, translating your pouches for a new channel or just itching for a high impact brand refresh, this course, led by Victoria Ho of SherpaCPG, will empower you with innovative tips and tools to assess your existing packaging and apply immediately to your development process. She'll break down the “why they’re winning” aspects of best-in-class products across a breadth of categories, anchored by an in-depth understanding of “The Core Four” pillars of effective packaging: Creative, Communication, Compliance & Construction.