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Industry Voices: Jeff Grogg on Critical Steps to a Successful Launch

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Jeff Grogg of JPG Resources discusses the critical steps to a successful launch, similarities and differences in successful launches between large CPGs and small brands, and the advantages that smaller brands have wen launching a new product.

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About Industry Voices: Jeff Grogg on Critical Steps to a Successful Launch

Jeff Grogg of JPG Resources discusses the critical steps to a successful launch, similarities and differences in successful launches between large CPGs and small brands, and the advantages that smaller brands have wen launching a new product.

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