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Understanding the Real Value of Specialty Foods

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$99.00
The Specialty Food Association commissioned this study to provide retailers with a true understanding of the dollars and cents impact of specialty foods on sales, margins, profits, and customer loyalty. This report addresses four key questions:

• How do specialty foods impact category profits and sales?
• How do specialty foods drive customer loyalty and trips?
• What is the real value of distributor services?
• How should retailers determine the right mix of specialty products?

To get at the answers, we surveyed hundreds of shoppers, conducted member interviews, and took a hard look at what the numbers really tell us. Our intent is that retailers, manufacturers, distributors, and brokers may all use this information to grow their businesses and maximize their returns from specialty food products.

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About Understanding the Real Value of Specialty Foods

The Specialty Food Association commissioned this study to provide retailers with a true understanding of the dollars and cents impact of specialty foods on sales, margins, profits, and customer loyalty. This report addresses four key questions:

• How do specialty foods impact category profits and sales?
• How do specialty foods drive customer loyalty and trips?
• What is the real value of distributor services?
• How should retailers determine the right mix of specialty products?

To get at the answers, we surveyed hundreds of shoppers, conducted member interviews, and took a hard look at what the numbers really tell us. Our intent is that retailers, manufacturers, distributors, and brokers may all use this information to grow their businesses and maximize their returns from specialty food products.

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