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Compliant Consumer and Expert Marketing on your Website and Social Media
Wednesday, May 19 at 1pm ET
A great review from a consumer or a medical professional about your specialty food product on your website, Instagram®, or Facebook® account can serve as some of the best marketing for your product out there. Yet, consumer and expert testimonials on Instagram, Facebook, and even LinkedIn® are increasingly showing up in FDA Warning Letters and can place you in violation of FTC advertising guidelines. What is your role and what are your responsibilities in creating, using, and monitoring comments and testimonials from your consumers and experts? Join us for a discussion with Attorney Jeni Lamb Rogers as she discusses your legal responsibilities.
A great review from a consumer or a medical professional about your specialty food product on your website, Instagram®, or Facebook® account can serve as some of the best marketing for your product out there. Yet, consumer and expert testimonials on Instagram, Facebook, and even LinkedIn® are increasingly showing up in FDA Warning Letters and can place you in violation of FTC advertising guidelines. What is your role and what are your responsibilities in creating, using, and monitoring comments and testimonials from your consumers and experts? Join us for a discussion with Attorney Jeni Lamb Rogers as she discusses your legal responsibilities.
About Compliant Consumer and Expert Marketing on your Website and Social Media
Wednesday, May 19 at 1pm ET
A great review from a consumer or a medical professional about your specialty food product on your website, Instagram®, or Facebook® account can serve as some of the best marketing for your product out there. Yet, consumer and expert testimonials on Instagram, Facebook, and even LinkedIn® are increasingly showing up in FDA Warning Letters and can place you in violation of FTC advertising guidelines. What is your role and what are your responsibilities in creating, using, and monitoring comments and testimonials from your consumers and experts? Join us for a discussion with Attorney Jeni Lamb Rogers as she discusses your legal responsibilities.
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