Retail Bliss: Understanding the Mechanics of Shopping Behavior

Kevin Kelley, retail architect and consumer behavior specialist, has spent his career studying the states of Retail Hell, Retail Neutral, and the optimum state of Retail Bliss. In this session you'll learn how shopping experiences can become as enjoyable as eating lunch at a cafe or as unfavorable as standing in line at the Department of Motor Vehicles. During this session, he'll outline his firm's 20-year case study approach to understanding how the retail environment affects consumer behavior, moods, and ultimately purchase decisions.