Who's Eating What? A Consumer Needs and Benefits Approach to Product Development

Specializing in the demand-side of the premium food and beverage market, The Hartman Group knows what’s in the shopping cart, what’s on the way, and why products succeed. According to Senior Vice President Shelley Balanko, today’s specialty food consumers believe they are unique individuals with equally unique needs, and they seek specialty food and beverage products that match their uniqueness. During this session, she will review four consumer benefit spaces that represent ripe opportunity areas for new product innovation.