How Do I Plan It? From Idea to Launch - Using Stage-Gate Methodology
About How Do I Plan It? From Idea to Launch - Using Stage-Gate Methodology
Many believe the only path to sustainable, profitable growth is through new products. Is it possible for small companies with smaller budgets to launch products regularly? Absolutely! In fact, research proves that it is not the amount of money you spend on new products that determines success, but rather how well you execute the new product process. The Stage-Gate® process is designed to both help you pick the right projects to pursue and to do those projects right. Michelle Jones, EVP and Chief Innovation Officer of Stage-Gate International, brings her vast experience in food product development to bear as she outlines a practical process to sound decision making and building profitable growth from new products.
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