The SFA Blog

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Phil Kafarakis, president of the Specialty Food Association, talks about SFA"s role in the industry and the future of the Fancy Food Shows. (A full version of his Q&A was originally published in the SFA's Fancy Food Show Daily. Read the full version here .) Q: Beyond the Fancy Food Shows, what does the SFA do for the industry? We’ve been supporting the ... more
Posted by Denise Purcell on The SFA Blog Feb 20, 2019 11:37 AM EST
Each year, the Specialty Food Association assembles a panel of Trendspotters who work with us to predict what products, flavors, ingredients, and cuisines will be on trend for the coming year , as well as to use events like the Fancy Food Shows to confirm current trends and to identify new, shifting, and emerging ones. This Trendspotter panel consists ... more
Posted by Denise Purcell on The SFA Blog Feb 19, 2019 11:30 AM EST
By: Rachel Gramuglia, Social Media and Community Manager, Specialty Food Association  Developing a content marketing strategy is like creating an appealing menu. It’s an important start, but it’s the execution that matters most. Food brands are fighting to reach their audiences and lock down loyal customers in innovative ways through social ... more
Posted by Rachel Gramuglia on The SFA Blog Feb 15, 2019 11:30 AM EST

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