The SFA Blog

The Specialty Food Association assembles a panel of Trendspotters who work with us to predict what products, flavors, ingredients, and cuisines will be on trend for the coming year, as well as to use events like the Fancy Food Shows and annual sofi Awards to confirm current trends and to identify new, shifting, and emerging trends.  This Trendspotter ... more
Posted by Denise Purcell on The SFA Blog Aug 14, 2018 11:30 AM EDT
In our Summer issue of Specialty Food Magazine , we released highlights of our new State of the Specialty Food Industry research. This revamped report looks at many aspects of our business including five-year category forecasts, current market status (in dollar and unit sales), and the consumer preferences and habits driving all of it. At the center ... more
Posted by Denise Purcell on The SFA Blog Aug 9, 2018 11:00 AM EDT
Chris Crocker Headshot
BY CHRIS CROCKER, SENIOR VP, CONTENT AND MARKETING  The sofi Awards started in 1972 as the NASFT Outstanding Product Awards, a competition designed to recognize the best products in our industry. Periodically, however, we hear people question its value to anyone beyond its winners. In sofi’s current form, thousands of SFA member products compete in ... more
Posted by Rachel Gramuglia on The SFA Blog Aug 7, 2018 1:30 PM EDT

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