The SFA Blog

arielle headshot
Written by: Arielle Feger, Content Associate The 2019 Specialty Food Business Summit, slated for April 7–9, 2019, is designed to help members grow their businesses and manage success and change. Here—direct from the lineup of expert speakers—are some highlights of what you’ll learn during the two and a half days and 20+ sessions and networking ... more
Posted by Rachel Gramuglia on The SFA Blog Mar 15, 2019 11:30 AM EDT
Chris Crocker
SFA recently commissioned a study of the buying trade to get a better understanding of the path to making trade purchases, to understand buyer preferences, and to discover unmet needs.  Among the insights gained was a dominant theme across every buyer persona and class of trade: While buyers increasingly want specialty food products, they need ... more
Posted by Denise Purcell on The SFA Blog Mar 11, 2019 11:30 AM EDT
Julie Busha Headshot
Written by: Julie Busha, Specialty Food Board of Directors, Founder of Slawsa I often find myself in awe of companies of all sizes that connect with customers and drive home their message. They release a seemingly simple video that goes viral. Their product gets placed in my $8 airline snack box. They get featured on national shows. What are they doing ... more
Posted by Rachel Gramuglia on The SFA Blog Mar 6, 2019 11:30 AM EST

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