The SFA Blog

Sara Kay
This summer I celebrate my sixth  Fancy Food Show ever – and funnily enough, this Summer Fancy Food Show will also celebrate the sixth  iteration of the Front Burner Foodservice Pitch Competition. I feel a special kinship with this event. I’ve watched it evolve into this meaningful Show moment that is so much more than just a competition. It brings in ... more
Posted by Sara Kay on The SFA Blog Apr 23, 2019 11:55 AM EDT
Chris Crocker
You are not reading this. Last year I hit an age milestone (the one that rhymes with “mixed tea”). And even though I built my career in a field that’s been in disruptive turmoil for over 10 years, you won’t hear me wishing for the good old days. Here’s how I’m adapting to today’s fluid environment: Younger audiences rely less on traditional media . I ... more
Posted by Denise Purcell on The SFA Blog Apr 1, 2019 11:30 AM EDT
sofi judging
Judging for the annual sofi TM Awards competition has been taking place at the Specialty Food Association’s offices in New York for the past week and a half and will last until Thursday, April 4. If you’re not familiar with the judging process, it’s intense. About 60 food professionals comprise the judging panel, including chefs, specialty food ... more
Posted by Denise Purcell on The SFA Blog Mar 29, 2019 2:56 PM EDT

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