The SFA Blog

Rachel's Photo
Launching a new product can be nerve-wracking and exciting. I personally was excited just getting to see all the New Product winners at the sofi Awards this year. And this is the time of year when many brands come out with new products for the summer season. They advertise them in every media spot possible, including traditional television and print, but ... more
Posted by Rachel Gramuglia on The SFA Blog May 21, 2019 11:30 AM EDT
Sara Kay
This summer I celebrate my sixth  Fancy Food Show ever – and funnily enough, this Summer Fancy Food Show will also celebrate the sixth  iteration of the Front Burner Foodservice Pitch Competition. I feel a special kinship with this event. I’ve watched it evolve into this meaningful Show moment that is so much more than just a competition. It brings in ... more
Posted by Sara Kay on The SFA Blog Apr 23, 2019 11:55 AM EDT
Chris Crocker
You are not reading this. Last year I hit an age milestone (the one that rhymes with “mixed tea”). And even though I built my career in a field that’s been in disruptive turmoil for over 10 years, you won’t hear me wishing for the good old days. Here’s how I’m adapting to today’s fluid environment: Younger audiences rely less on traditional media . I ... more
Posted by Denise Purcell on The SFA Blog Apr 1, 2019 11:30 AM EDT

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