February 2023

Thursday, Feb 9, 1pm ET
Costco has become a popular option for consumers who are looking for quality products at a discount. Jeremy Smith, the President and Founder of LaunchPad and expert in all things Costco, is here to help you figure out if the club channel is a good fit for your business! He will provide guidance on how to work with Costco, as well as winning strategies to get your product in the customer’s cart.
 

What is #SFAMemberMonday?
Every* Monday, SFA Members have the opportunity to get reposted on SFA's Instagram story!
So, how exactly do you participate? See below: 
Follow @specialtyfoodassociation on Instagram  Tag @specialtyfoodassociation on your Instagram post and/or story Hashtag #SFAMemberMonday on your Instagram post and/or story SFA will receive your notification and repost you on their Instagram story  *Note: #SFAMemberMonday posts are not reposted on holidays. 

Thursday, February 23 at 1pm ET
Your salespeople are such important assets to your business. In this webinar, you’ll learn about effective outsourcing to brokers, distributors, and agencies; steps in making your first direct sales hire; resourcing channels appropriately; clear communication strategies; and much more.