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LIVE on Tuesday, May 3 at 1pm ET

SFA’s Director of Trade Show Operations, Jennifer Carney, will talk you through upcoming deadlines as well as onsite logistics, move-in details, shipping, freight, the comp booth package, sampling, and refrigeration. Plus, learn about Biz Builders Matchmaking from Director of Buyer Relations, Michelle McDonald and get tips from an experienced SFA Member. Bring your questions for a live Q&A! FREE registration here.

Thursday, May 5 at 1pm ET
Developing, launching, and distributing new products is the path to success in this market. In this webinar, you’ll learn about the concept-to-commerce pathway including generating new product ideas, improving existing products, and testing to enhance quality and to extend shelf-life while conforming to marketing and label claims such as non-GMO and organic. We’ll also cover developing go-to-market strategies, including concept testing, market opportunity, product testing, and shopper experience analysis.
 

    

Thursday, May 12 at 1pm ET
Join Jeni Lamb Rogers as she discusses the architecture of the Farm Bill and its foundational impact on food businesses. She’ll discuss key titles and tradeoffs that food businesses should know and understand, plus early developments for the Farm Bill in 2022. 
 

    

How It Works:
After you register, you'll receive your personal login information.
At 5 p.m. ET, on May 17, you login and are welcomed by the SFA host.
There is a short orientation, then the larger group splits up into breakouts; you’ll meet one another and discuss topics of common concern for about 40 minutes.
Everyone then rejoins the full group for feedback.
The Share Group is open to all SFA members, but participation is limited - registration will stay open until an hour before the event if space remains available.

    

Thursday, May 19 at 1pm ET
Things are changing. While many specialty food makers still go the traditional route of seeking distribution to get their products on store shelves, there are tons of new opportunities to consider, from last-mile delivery services to e-commerce providers to ghost kitchen partnerships. Join us for a look at what’s out there, how to evaluate an opportunity and decide whether it’s right for your business, and how to make the pieces all work together and change with the times.
 
 

    

Thursday, May 26 at 1pm ET
In today’s complex brandscape, being creative and cost-efficient when selling your product and the brand has never been more critical. Marketers are facing new platforms, devices, and consumers with sophisticated appetites across a mosaic marketplace. 
The need for dedicated efforts around multicultural marketing is essential for startups at the onset of building your customer base. Learn how to connect with increasingly more ethnically and culturally diverse consumers with proven strategies for success that can push your brand through the clutter, reach new audiences the first time – and keep them engaged.
 

This event begins 10/04/2021 and repeats every week on Monday forever


What is #SFAMemberMonday?
Every* Monday, SFA Members have the opportunity to get reposted on SFA's Instagram story!
So, how exactly do you participate? See below: 
Follow @specialtyfoodassociation on Instagram  Tag @specialtyfoodassociation on your Instagram post and/or story Hashtag #SFAMemberMonday on your Instagram post and/or story SFA will receive your notification and repost you on their Instagram story  *Note: #SFAMemberMonday posts are not reposted on holidays. 

  • Upcoming Events

    • 30 June 2022 05:00 PM Until 06:00 PM
      0  
      Thursday, June 30 at 1pm ET
      The increase in direct to consumer and online store-based sales for food and beverage brands hasn’t slowed down, despite a slow return to “normal”. How do you stand out in a noisy landscape? Rachel Kay, Founder + President at RKPR will discuss cost effective ways to make your earned media strategy power your e-commerce goals, plus the newest media tools and trends to accelerate your product sales. 
       
    • 04 July 2022
      4  
      What is #SFAMemberMonday?
      Every* Monday, SFA Members have the opportunity to get reposted on SFA's Instagram story!
      So, how exactly do you participate? See below: 
      Follow @specialtyfoodassociation on Instagram  Tag @specialtyfoodassociation on your Instagram post and/or story Hashtag #SFAMemberMonday on your Instagram post and/or story SFA will receive your notification and repost you on their Instagram story  *Note: #SFAMemberMonday posts are not reposted on holidays. 
    • 07 July 2022 05:00 AM Until 06:00 PM
      0  
      Thursday, July 7 at 1pm ET
      Over the past three years, the failure to develop a Foreign Supplier Verification Program (FSVP) has become the top violation cited by the FDA against food companies. Do you know how to identify whether you are required to have an FSVP and how to begin developing one? Join Attorney Jeni Lamb Rogers as she talks about the FSVP requirements and pitfalls to avoid. 
      https://community.specialtyfood.com/store/product/246-foreign-supplier-verification-programs-compliance-spotlight/
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