Events happening today
05 May 2022 06:00 PMThursday, May 5 at 1pm ET
Developing, launching, and distributing new products is the path to success in this market. In this webinar, you’ll learn about the concept-to-commerce pathway including generating new product ideas, improving existing products, and testing to enhance quality and to extend shelf-life while conforming to marketing and label claims such as non-GMO and organic. We’ll also cover developing go-to-market strategies, including concept testing, market opportunity, product testing, and shopper experience analysis.
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[MAKER PREP WEBINAR] Igniting an Integrated Paid and Earned Online Media Program to Support Your E-Commerce Business30 June 2022 05:00 PM Until 06:00 PM
0Thursday, June 30 at 1pm ET
The increase in direct to consumer and online store-based sales for food and beverage brands hasn’t slowed down, despite a slow return to “normal”. How do you stand out in a noisy landscape? Rachel Kay, Founder + President at RKPR will discuss cost effective ways to make your earned media strategy power your e-commerce goals, plus the newest media tools and trends to accelerate your product sales.
04 July 2022
4What is #SFAMemberMonday?
Every* Monday, SFA Members have the opportunity to get reposted on SFA's Instagram story!
So, how exactly do you participate? See below:
Follow @specialtyfoodassociation on Instagram Tag @specialtyfoodassociation on your Instagram post and/or story Hashtag #SFAMemberMonday on your Instagram post and/or story SFA will receive your notification and repost you on their Instagram story *Note: #SFAMemberMonday posts are not reposted on holidays.
07 July 2022 05:00 AM Until 06:00 PM
0Thursday, July 7 at 1pm ET
Over the past three years, the failure to develop a Foreign Supplier Verification Program (FSVP) has become the top violation cited by the FDA against food companies. Do you know how to identify whether you are required to have an FSVP and how to begin developing one? Join Attorney Jeni Lamb Rogers as she talks about the FSVP requirements and pitfalls to avoid.