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    26 May 2022 05:00 PM      06:00 PM

    Thursday, May 26 at 1pm ET
    In today’s complex brandscape, being creative and cost-efficient when selling your product and the brand has never been more critical. Marketers are facing new platforms, devices, and consumers with sophisticated appetites across a mosaic marketplace. 
    The need for dedicated efforts around multicultural marketing is essential for startups at the onset of building your customer base. Learn how to connect with increasingly more ethnically and culturally diverse consumers with proven strategies for success that can push your brand through the clutter, reach new audiences the first time – and keep them engaged.
     

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  • Upcoming Events

    • 30 June 2022 05:00 PM Until 06:00 PM
      0  
      Thursday, June 30 at 1pm ET
      The increase in direct to consumer and online store-based sales for food and beverage brands hasn’t slowed down, despite a slow return to “normal”. How do you stand out in a noisy landscape? Rachel Kay, Founder + President at RKPR will discuss cost effective ways to make your earned media strategy power your e-commerce goals, plus the newest media tools and trends to accelerate your product sales. 
       
    • 04 July 2022
      4  
      What is #SFAMemberMonday?
      Every* Monday, SFA Members have the opportunity to get reposted on SFA's Instagram story!
      So, how exactly do you participate? See below: 
      Follow @specialtyfoodassociation on Instagram  Tag @specialtyfoodassociation on your Instagram post and/or story Hashtag #SFAMemberMonday on your Instagram post and/or story SFA will receive your notification and repost you on their Instagram story  *Note: #SFAMemberMonday posts are not reposted on holidays. 
    • 07 July 2022 05:00 AM Until 06:00 PM
      0  
      Thursday, July 7 at 1pm ET
      Over the past three years, the failure to develop a Foreign Supplier Verification Program (FSVP) has become the top violation cited by the FDA against food companies. Do you know how to identify whether you are required to have an FSVP and how to begin developing one? Join Attorney Jeni Lamb Rogers as she talks about the FSVP requirements and pitfalls to avoid. 
      https://community.specialtyfood.com/store/product/246-foreign-supplier-verification-programs-compliance-spotlight/
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