Latest Announcement

Specialty Food Association
Is your specialty food brand right for club stores? In this SFA webinar, Tony Festa of Innovative Club Partners will explain how to decide if you are the right size and scale for club; how rotations, promotions, and offerings play out; and how to think about required audits and packaging. He’ll also take your questions. Selling to the Club Channel ... more
Posted by Denise Purcell on Announcements Sep 14, 2020 4:00 PM EDT

Blog Post List

  • This Week's Webinar: Selling To The Club Channel
    This Week's Webinar: Selling To The Club Channel
    Is your specialty food brand right for club stores? In this SFA webinar, Tony Festa of Innovative Club Partners will explain how to decide if you are the right size and scale for club; how rotations, promotions, and offerings play out; and how to think about required audits and packaging. He’ll also take your questions. Selling to the Club Channel ... more
  • This Week's Webinar: E-Commerce Trends For Gourmet Food & Gifting
    This Week's Webinar: E-Commerce Trends For Gourmet Food & Gifting
    With the holiday season quickly approaching, early planning and understanding customer expectations will be more important than ever. On Thursday, Sept. 10, join Greg Sarley, SVP of Merchandising Revenue at Harry & David, as he examines current e-commerce trends and discusses planning for the upcoming season in an unpredictable environment. ... more
  • SFA Webinar Today: How To Authentically Build Your Brand's Community
    SFA Webinar Today: How To Authentically Build Your Brand's Community
    Transparency, through ingredients, packaging, availability and beyond, is key in today’s world. Today at 1 p.m. EST, join Teresa Tsou, co-founder of Pipsnacks LLC, a Brooklyn-based snack food company, as she explores how her team has fostered and built their brand's authentic relationships with customers, retailers, vendors and investors. ... more
  • Join SFA’s Virtual Share Group For Women- & BIPOC-Owned Businesses
    Join SFA’s Virtual Share Group For Women- & BIPOC-Owned Businesses
    On August 25, SFA will host its next virtual Share Group designed to help members network with industry peers, exchange information, ask questions, and help one another problem-solve. This Share Group is for women-owned and minority-owned SFA member companies. There will be a short orientation, then the larger group will split up into breakouts; ... more
  • Introducing Specialty Food Live! 2020: A Virtual Marketplace
    Introducing Specialty Food Live! 2020: A Virtual Marketplace
    From September 21-24, the SFA will host its new virtual event, Specialty Food Live! 2020 . SFA members are invited to exhibit in this live marketplace and connect with buyers online in real time. As an exhibitor, you can: Set up digital showrooms that buyers will visit to see your products; use videos, pdfs and other content to promote multiple products ... more