Latest Announcement

Specialty Food Association
Building a successful Amazon business can feel like a full-time job. In this webinar, Clint George, of Brand Focus Digital and former grocery Amazon vendor manager, will provide you with strategies that can help propel your Amazon business to the next level. You’ll learn how to create attractive listings, use Amazon Advertising to increase your ... more
Posted by Denise Purcell on Announcements Nov 30, 2020 8:28 AM EST

Blog Post List

  • This Week's Webinar: Keys To Successful Sales On Amazon
    This Week's Webinar: Keys To Successful Sales On Amazon
    Building a successful Amazon business can feel like a full-time job. In this webinar, Clint George, of Brand Focus Digital and former grocery Amazon vendor manager, will provide you with strategies that can help propel your Amazon business to the next level. You’ll learn how to create attractive listings, use Amazon Advertising to increase your ... more
  • Exhibit At Specialty Food Live! In January
    Exhibit At Specialty Food Live! In January
    Specialty Food Live!, SFA's new virtual marketplace event is coming back January 19-22, 2021. Members can sign up now to exhibit their products on the virtual platform. The event will also include the popular Virtual Tasting Experience, based on four trend-forward themes. Learn more. The January Specialty Food Live! event has been enhanced with: ... more
  • Specialty Food Association Appoints Bill Lynch President
    Specialty Food Association Appoints Bill Lynch President
    The Specialty Food Association Board of Directors has appointed Bill Lynch as the President of the organization. Initially appointed Interim President in May 2020, Lynch has been with the SFA for more than 20 years. “Since assuming the role of Interim President, Bill’s leadership under the pandemic has been steadfast and creative, launching ... more
  • This Week's Webinar - Understanding Shoppable Content: DTC, Amazon, Click & Brick, and Brick & Mortar
    This Week's Webinar - Understanding Shoppable Content: DTC, Amazon, Click & Brick, and Brick & Mortar
    With the massive growth of DTC and Amazon combined with the growth of click and collect and delivery on the retail side of our business, you need to figure out your digital spend. How can you efficiently find your consumer when, where, and how they want to buy your product? Join Steve Gaither, CMO at C.A. Fortune, to learn how and get your questions ... more
  • This Week's Webinar - Own Your Flavor Profile: Get the Specs Straight 
    This Week's Webinar - Own Your Flavor Profile: Get the Specs Straight 
    Consistently delicious products create brand loyalty. Join product quality expert Nancy Jo Seaton, Seaton Food Consultants, LLC, to learn about the importance of clear product specifications to guarantee consistent quality. You’ll learn about holistic descriptions and clear communication with co-manufacturers, and have the chance to ask ... more