Blog Post List

  • crocker headshot
    Shaping The Future Of Food Since 1952
    With a 67-year history, the Specialty Food Association has a rich legacy of bringing new food experiences and ideas to market. To some, the SFA’s roots and the name “Fancy Food Shows” connote an organization stuck in old-world food sensibilities rather than contemporary perspectives of authenticity and taste. But nothing could be farther from the ... more
  • KC-Gen-Z
    A Gen-Zer Speaks: What Resonates And What Doesn't
    Editor's Note: Much attention is paid to the attitudes, habits, and drivers of younger consumers when it comes to purchasing specialty foods. With some Gen-Zers (currently ages 12-24) starting to come of age, eyes are on these young adults to see how they may differ from millennials and what they care about that may impact food's future. The Specialty ... more
  • Sara Kay
    2019 Specialty Food Business Summit Highlights
    You could feel the excitement in the air.  As people arrived at the Hilton Rosemont O’Hare on Sunday afternoon to attend the first day of Specialty Food Business Summit programming—a Finance 101 short course—it was clear that they were excited to learn. That eagerness carried through the next two days in Chicago, with more than 25 speakers sharing ... more
  • Rachel's Photo
    How To Use Social Media To Launch A New Product
    Launching a new product can be nerve-wracking and exciting. I personally was excited just getting to see all the New Product winners at the sofi Awards this year. And this is the time of year when many brands come out with new products for the summer season. They advertise them in every media spot possible, including traditional television and print, but ... more
  • Sara Kay
    One Pitch Is All It Takes - Enter Front Burner TODAY
    This summer I celebrate my sixth  Fancy Food Show ever – and funnily enough, this Summer Fancy Food Show will also celebrate the sixth  iteration of the Front Burner Foodservice Pitch Competition. I feel a special kinship with this event. I’ve watched it evolve into this meaningful Show moment that is so much more than just a competition. It brings in ... more