SFA Webinar Roundup: Insights On Functional Foods, Why Makers Should Use Brokers, Foodservice Menu Trends, And More Topics

Arielle Feger
The Specialty Food Association is continuing both its Ask the Experts and Rise to the COVID-19 challenge webinar series as the pandemic continues to impact the specialty food industry. The webinars are held weekly and recorded versions are available for download in the specialtyfood.com Learning Center.

Here are highlights from some of the latest webinars in the series:

During Functionality and Food Culture Trends in the Era of COVID-19, Laurie Demeritt, CEO of The Hartman Group, shared recent consumer data and insights on functional foods and beverages, including usage, benefits, and ingredients sought. The webinar addressed the impact of COVID-19 on consumers’ concerns and priorities, as well as opportunities and implications for specialty foods. Download here.

In Staying Productive During the Pandemic, attendees learned how the pandemic has affected the day-to-day work of brokers and how they perceive that role will change in the future. Michael Reich, Hanson Faso, and Dianne Keeler Bruce, DKB Sales & Marketing, Inc., addressed the broker community and its importance in shaping the future of food. Download here.

Consumers are staying close to home by necessity, but flavors from different regions offer the best chance to experiment, explore, and break up the monotony of life under quarantine. Global and regional influences are spreading across retail shelves and menus all over the foodservice industry. During this webinar, Taste Still Travels, Mark Brandau from Datassential explained how to broaden customers’ horizons with the latest trend research. Download here.

In Making It Work, a panel of maker members shared their experiences tackling COVID-19. They discussed the importance of mission, how their businesses have been impacted, and how they are moving forward. Panelists included Ibraheem Basir, founder and CEO, A Dozen Cousins; Karen Mosholder, owner, BumbleBerry Farms LLC; Patti Doyle, CEO, Rumi Spice; and Arsha Jones, CEO & co-founder, Capital City Co. Download here.

Rachel Krupa, founder of The Goods Mart, a socially conscious convenience store curating mission‑driven upgrades to standard store staples, spoke during this webinar about how she has discovered new ways to serve the community, support charitable organizations, and get amazing specialty products to consumers. Download here.

During How Organizations Can Stay Resilient and Thrive in a Turbulent Environment, Alisha Jernack, senior manager, Mazars USA LLP, explained how to create a three-year action plan that empowers you to make business-critical decisions through a combination of financial forecasting, planning, and business operations. This approach can help you evaluate the ongoing business impact of the current crisis and plan scenarios for the future. Download here.

Danielle Vogel, the founder of Glen’s Garden Market, comes from a long line of grocers, stretching back four generations. During Leading our Teams with Compassion So We Can Serve our Communities with Care, she spoke about showing appreciation and gratitude, and how companies can bolster their teams while they feed their communities. She also detailed the steps Glen’s has taken to safeguard the team’s mental and physical health through this crisis and beyond. Download here.
Posted by Arielle Feger on Aug 24, 2020 3:30 PM America/New_York