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  • TODAY: Public Relations and Social Media Webinar Prep for Fancy Food 24/7


    Fancy Food 24/7 is just a few weeks out and the PR and social team is excited to help exhibitors communicate their stories to press and buyers. Here is a checklist for how to put your best digital foot forward:

    • Join us for our  Fancy Food 24/7 PR 101 Bootcamp: How to Engage Media for the Show with Cision today at 1 p.m. EST. The webinar will be recorded and the slides will be available to review at your leisure.

    • Update your company profile on specialtyfood.com, including boilerplate, logo, and current company contacts. Be sure to include things that press - and buyers - may search for, i.e. Black-owned, woman/women-owned, veteran-owned (see the Product Marketplace for Company Diversity), sofi Award, B Corp, non-GMO, organic. Need your login information? Contact membership@specialtyfood.com.

    • Upload all of your products to the Product Marketplace - press and buyers search the SFA site year round so make it easy for them to find you!

    • Infinite Aisle - are you signed up and are you transactional? Business press are covering this free SFA member benefit, and buyers - and fellow SFA members - are signing up! Questions about Infinite Aisle? Contact MemberDevTeam@specialtyfood.com.

    • Update us on product launches, milestones, celebrity connections, showroom events, and more by filling out this quick SFA PR: Company+Product Questionnaire. This survey is also used to gather information for On the Radar Trends, which is the show preview information shared with press.

    • Inform the press that you’ll be exhibiting at Fancy Food 24/7 using the 2020-21 Press Lists: SFA Members. A brief email with bullet points highlighting what you’ll be featuring, company news, and your boilerplate, social media handles, and website, will suffice. Always bcc if you are sending to more than one journalist, and don’t follow up excessively. Curious about how best to interact with the press? Check out today's Fancy Food 24/7 PR 101 Bootcamp: How to Engage Media for the Show!

    • RSVP by “liking” Fancy Food 24/7 on SFA’s Facebook event page and LinkedIn event page for show information. 

      • Share the event page with your network and start making connections!

    • Announce you are exhibiting on your social accounts with graphic assets and hashtag your posts with #FancyFood247 #ShapetheFutureofFood 

    We will miss seeing you in person on the show floor and in the press office, however we are just an email away, and look forward to “seeing you” at Fancy Food 24/7!

    Jennifer Lea Cohan (press @specialtyfood.com) and Adrianna Pirone (apirone@specialtyfood.com)




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