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  • The SFA Member Product Marketplace takes off at the Winter Fancy Food Show

    Claudine Berti

    The SFA Member Product Marketplace was recently upgraded to a new look and added functionality to make your brand and products more discoverable to qualified buyers and to enable direct online ecommerce. Many members are already on the Product Marketplace. But if you aren’t, or even if you are and could use some help improving your showroom, adding products or becoming transactional for ecommerce, we’ve got you! 

    At next week’s Winter Fancy Food Show, the SFA Member Product Marketplace will have a booth ( #2717) where members can bring their products to get free product images from a professional photographer. Then we’ll upload those product images to your Product Marketplace showroom to get you started. We’ll also have our partners from the Infinite Aisle, the transactional component of the Product Marketplace, in the booth to walk you through the onboarding process for the Infinite Aisle so that you can walk away from the booth ready to sell! 

    What’s more, the SFA is hosting a promotion exclusively for Winter 2022 Fancy Food Show member exhibitors on the SFA Member Product Marketplace. From Feb 21 through 25, we’ll spotlight member exhibitors to our digital audience of thousands of qualified specialty food buyers. There’s no fee to participate and all exhibiting members will be included in the promotion. To increase your visibility during this exclusive promotional week, update your profile with show discounts or special offers.  

    SFA Member Product Marketplace 

    Winter 2022 Fancy Food Show Exhibitor Spotlight 

    Quick Set Up Guide: 

    1. Log in to your account at www.shopspecialtyfood.balluun.com/en-us    
    2. Go to your Profile details, indicate whether you are extending any sales or discounts 
      1. Select YES for “Offering Winter ’22 Show Promotion” (call out: this will help buyers find your discounts
      2. Enter discount details in “Winter ’22 Show Promotion Details” 
    3. Go to your Showroom to add/edit products, images, lookbooks, videos and more! 

    Visit the Product Marketplace booth  #2717 for help updating your Product Marketplace profile for this exciting buyer-focused promotion. We’re excited to be getting back to business and can’t wait to see you at the Product Marketplace booth next week! 


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